Kim Boberg's first pro model gets examined with the Roofbox microscope.
In this episode we sit down with Eric Iberg to tap in on 20+ years of ski industry knowledge. Tune in for a conversation about money in skiing, the early days of Armada, Iberg's creative process, and more. Do not miss this one.
Why the jumps should be labled different
henrik showed the new dollos here https://www.youtube.com/watch?v=C8G0_Mjpw7E
Two decades since the release of the AR5, Armada drop a limited series of one-off skis to celebrate. We took a look behind the scenes.
Discussion with the legend TYW
Episode with Quan Wolferman!
The Rewind is BACK for the '22-23 season, come check out what went down on NS last week.
Discussion with E'dollo about his 2022 season
who tryna' do a ski mish
https://en.wikipedia.org/wiki/Mount_Hermon
Discussion with Brady about filmmaking and his many recent projects
A discussion with Phil about his productive 2021 season coming back from his late 2019 knee injury
We caught up with Rosina Friedel - first female SuperUnknown Finalist - to talk being picked up by Armada, filming projects this winter and the thrift store she runs alongside the shredding.
Armada has revamped its outerwear direction, borrowing from experiences with the innovative Zero series of skis. We spoke to designer Cory McDonald to hear more about the flagship Furtherance Anorak and the 21/22 Outerwear Collection as a whole.
Go buy your raffle tickets and support mental health awareness in the ski industry. Tickets available until Sun. Nov. 21 at 11:59pm (MST) at http://www.jackstrong17.com!
LMK. Also, the skis in the photo are not necessarily my picks...
Heard a lot of Bibby pro, EP Pro & Pettitor on the IG.
I recently fixed a pair of Armada Declivity Xs with a cracked sidewall and thought others might want to see the process, if they have had gear fail in a similar manner.
An unexpected discovery leads to powder euphoria
Hey Everyone! I got to sit down with Rian Zetzer & chat skiing. Rian has a mogul background and has been using that to push into the freeride scene. Based out of the SLC, UT area she's got no shortage of incredible terrain and has been using it to it's fullest potential this season, sending a huge backflip on C-Frame at Alta (See Photo Below!) Shot by Eric Sales
Currently, Rian skis for brands like Giro, Strafe and Armada Skis.
Lost a bit of the introductory part of this episode, but the rest is all so good that I felt like it was well worth it.
Discussion with pro skier, X Games gold medalist and freeski legend JF Houle.
