Billabong surfer Felicity Palmateer is 19 years old and currently ranked no. 19 on the World Qualifying Series. Her Dad noticed her determination to surf at the age of four. Her passion hasn't faded. Like any professional sportsperson she is constantly trying to keep her competitive edge - juggling constant travel for contests, training and representing a brand - all in the media spotlight. It's not easy. So It Goes explores these pressures through Felicity's thoughts and gives viewers a little insight into the mind of an elite athlete, what they have to deal with and how they manage to keep on keeping on.