this is from snowboard mag.com -
Look to see media happening in USA, Canada, japan, Europe, France, Spain, Estonia, China, Moscow, and many other premium outlets.
Not trying to chase Monster energy athletes or go the non conventional route, Ed Hardy snowboards and Outerwear products will be presented in limited quantities in select retailers across the globe.
Buyers, retailers, and industry critics await the next wave of Mainstream fashion to hit the slopes, Welcome or not Christian Audiger himself is a famed entrepenuer with over 60 licensees worldwide, products seem to have a place in the market with the signature Tattoo inspired artwork and limited prints being incorporated ito the graphics and unique appliquees, embroideries, and single needle tailoring combines with the technical innovations of 10000 waterproofing and weatherproof zippers and audio/ipod pockets thoughtfully interwoven into the products. The distributors are banking highly on the Name recognition, but hope to spark a nerve in the East Coast, Celeb, and tattoo inspired crossovers attempting to fit in in todays lift line.
\Skiers will not be excluded as special projects and collaborations and events are planned coming up in 2010!
The idea seems to be to Launch the product into the core marketplace and utilize social tools, and endorsement marketing to create a greater awareness of the brand in the near retail future
so glad i dont ski at Hunter Mountain! but i feel bad for the Mountain Creek Locals!
