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The snow sports retail market finished the 2013/2014 season with $3.6 billion in sales. This season was defined by extraordinary weather patterns that included severe drought in the Sierras, polar vortex events that brought arctic cold as far south as Texas and truly excellent snow conditions in the Rocky Mountains. Find out the answers from this State of the Industry review of SIA?s Snow Sports Market Intelligence Report giving an overview of retail sales, trends, consumer behavior and participation. Let?s take closer look at the numbers. #SIAdata snowsports.org/research
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