Target Presents: The Way Up

published Apr 2013 - 1,438 views

Target presents, "The Way Up," a new series profiling six athletes including motocross champion Ryan Dungey, surfers Kolohe Andino and Carissa Moore, skateboarder Paul Rodriguez, and freeskiers Rosalind Groenewoud and Torin Yater-Wallace. Directed by Steve Berra, each episode focuses on one of the Target athletes, showcasing their rise to the top while pinpointing what each felt to be his or her exact breakthrough moment as a professional. The first episode, featuring Ryan Dungey, premieres April 30, 2013, with a new episode dropping alternating Tuesdays.

Credit: Target

Skier: Torin Yater-Wallace, Roz Groenewoud

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