Videos

Hoji Gets Spicy in the Selkirks

by 4FRNT
Mar 2020 - 1.7K views

Christina "Lusti" Lustenberger and Mark Herbison take Eric Hjorleifson deep into the Selkirk Mountains on the hunt for spicy lines and epic turns! Watch a first hand account of Hoji's mountaineering adventure led by Lusti and Mark.

SIA/XGames Recap

by 4FRNT
Feb 2012 - 1.6K views

Here's a quick recap of our week a couple weeks ago, including new 2012/13 products, and 4FRNT's first ever X Games Gold.

Twisted Sisters 2012 Trailer

by 4FRNT
Feb 2012 - 1.6K views

4FRNT and Kirkwood mountain are set to host yet another year of freeriding and fun at Kirkwood mountain resort for the second annual 'Twisted Sisters'. A freeskiing competition, featuring jumps and natural terrain for all ranges of difficulty, ability and gnarlyness. Come out and shred with some of the hottest names in the freeride scene or just come out to enjoy the sunshine and good times. Thanks to all our sponsors, both old and new. Shred on!!!!! See you all out there.

Pillow Talk with the Hoji

by 4FRNT
Jun 2020 - 1.6K views

Nothing can get in the way of Hoji and a crispy cold beer waiting at the bottom of a run. Especially not a ton of powder and a never ending line of pillow poppers in Interior British Columbia. Buckle up!!

The KYE 120 in DEEP POW.

by 4FRNT
Apr 2015 - 1.6K views

On April 15th 2015 the tax man delivered our refund early...in the form of 40" of fresh. The KYE 120, unlike the IRS, is as predictable and smooth as ever in deep snow. If you want to have fun on a powder day, you can't afford not to have the KYE 120.

LIFE - Brock Paddock

by 4FRNT
Mar 2013 - 1.5K views

Spend six minutes and fifty one seconds with Brock Paddock (The Caveman). See how Brock makes the most of the spring like conditions on what he says are "the best skis ever created", The Devastator. enjoy.

4FRNT Turnagain Pass

by 4FRNT
Dec 2017 - 1.5K views

This is the culmination of a multi-day filming session on The Turnagain Pass with skiers Joshua Randich and Wiley Miller. For a week in early February, we bet against all odds to score south facing spines, an aspect most consider off limits come spring. Few crews have ventured to AK to see what the locals are all about until now, and with a bit of luck and determination, our crew bagged what are some of the longest, most exposed, yet easy to access lines one can find just a few steps off the road.

"There are two types of Alaska ski trips you read about in ski magazines. There is the heli trip, where skiers hunker in a fishing village or backcountry lodge for weeks on end, “drinking it blue” — waiting for weather windows in which they can safely fly to nearby summits and flash down formidable skiing lines in 15 seconds. And there is the hardcore backcountry camping trip, where adventurers rough it on a remote glacier, digging out tents when it snows and bagging peaks and checking off descents when it’s clear. Both sorts of outings, almost always, come to fruition in the springtime.

This is a different Alaska skiing story, one that takes place in the shadows cast by the North’s long nights, where locals drive old pick-ups to the trailhead, skin and climb for hours to ski film-worthy lines, and return in the dark, speaking hardly a word of what they just accomplished." - Derek Taylor, Freeskier Magazine

Principal Cinematography : Austin Ramaley

Additional Footage : Josh Randich, Wiley Miller, Matt Sterbenz, David Knutson

Editing : Jake Strassman

'SHAPING SKIING' Official Trailer

by 4FRNT
Jul 2015 - 1.4K views

The magic feet, the long shoes, the slippery sticks we manufacture then bolt, strap and heli-coil ourselves onto. These are the peacemakers of humanity and mother nature. Without them, we have limitations, with them, we have none. Newcomer urban skier Cam Riley joins the likes of Kye Petersen, Wiley Miller, David Wise, Eric Hjorleifson and Thayne Rich in 4FRNT?s 5th annual feature team film, Shaping Skiing.

Ian Hamilton POV - Hella Big Air

by 4FRNT
Apr 2018 - 1.4K views

The Hella Big Air Competition at Mt. Bachelor has become a "must watch" event with some of the industry's top competitors battling it out for over $15,000 in prize money. This year our own Ian Hamilton showed up and threw down. We'll let him tell you the full story...

"Last season I more or less retired from serious competitions. When my buddy, Dean Bercovitch, suggested we drive 11 hours to Mt. Bachelor, directly from a backcountry trip in Montana I was a little hesitant. But, the $15,000 in prize money convinced me, and we drove west on Friday to compete on Saturday. I hadn't been hitting many big park jumps, so I had low expectations as there was a strong field of talented skiers; Jonah Williams, Noah Morrison, Nicky Keefer, Jaime Melton, and others. I felt confident on my skis and managed to qualify first into finals with my favorite trick, the Double Misty 1080. The Final was best 2 jumps out of three and I managed to put down my Dub Misty 10 double safety and Switch Misty 10 Truckdriver on my first two jumps. Since I qualified first I was the last man to drop. With nothing to lose I decided to send it and go for a Dub Misty 1260. I managed to stomp it and end up 2nd on the podium with two close friends. Needless to say I'll probably be entering more big air competitions." - Ian Hamilton

Ian competed on his favorite ski The Vandal! https://4frnt.com/collections/skis/products/vandal

Ask Hoji Anything

by 4FRNT
Sep 2018 - 1.3K views

We connected LIVE with team rider and ski legend Eric Hjorleifson (@eric_hjorleifson) to answer questions that 4FRNT followers had for him. Check out the recorded version here!

The Sultan of Stoke

by 4FRNT
Sep 2021 - 1.3K views

When you have a new all mountain freestyle ski to test, you call Jake Doan, Thayne Rich, and Ian Hamilton. These Utah based rippers put the all new Switch through the ringer last year and signed off on it for production. Check out this cut from a couple days at Alta and Woodward PC and check out the new planks --> https://4frnt.com/collections/skis/products/switch

Original Soundtrack by Jake Doan

Filmed and Edited by Alex Mager

Big Mountain Style - Eric Hjorleifson

by 4FRNT
Jan 2021 - 1.3K views

Matchstick Productions just dropped the 'Hoji Style' segment from the Hoji Movie!

Eric Hjorleifson is undoubtedly one of the most prolific skiers in history. His skiing speaks for itself and his love of the sport is palpable. This is only a small part of the film HOJI: The story of Eric Hjorleifson. Featuring Eric Hjorleifson, Markus Eder, Chris Rubens, Andrew Shepherd and more.


Watch the full film today at: https://matchstickpro.com/hoji-2018/

Please Subscribe to Matchsticks YouTube: http://bit.ly/MSPfilmsYT

HOJI // Austria

by 4FRNT
Nov 2013 - 1.1K views

This video was shot over 3 days in Austria. Watch as Eric charges big open lines to tight pillows in the trees.

CRJ Day 2012

by 4FRNT
Mar 2012 - 1.1K views

4FRNT and friends gathered at Alta to celebrate the life and legacy of our friend CR Johnson. We were met with blue skies, soft snow, and good times.

4FRNT Team Hype

by 4FRNT
Sep 2019 - 873 views

With movie premieres popping up across the country and anticipation of winter building by the day, we put together this stokey lil' video to contribute to the HYPE train. Give it a watch, pray for snow, and help us continue #ShapingSkiing. Be sure to peep the new 19/20 collection, exclusively available on http://www.4FRNT.com !

The Debut of the 2016/17 4FRNT Ski Collection Read more at https://www.newschoolers.com/videos/watch

by 4FRNT
Feb 2016 - 808 views

4FRNT announces a new logo. We wanted a refresh in branding that is both clean and iconic. The new ?4? was designed to reminisce classic ski branding but also to be modern and timeless, an evolution of the brand while keeping us tied to our roots.
15 % Lighter Touring Skis
Eric Hjorleifson and Kye Petersens' signature shapes got 15% lighter. This was achieved by adjusting the core materials in our HOJI and across all KYE skis to a premium Poplar & Paulownia core while our Ravens and Renegades are now built with a our Whiteroom Neo Core.
The Raven Reshaped and New Size
This new freeride touring specialized shape is a fine-tuned masterpiece of it?s original.
Broadened the waist slightly by 2 mms
Lengthened the turning radius to 29m
Altered the camber profile to an extremely gradual 30m reverse camber
This allows fluid turns in the soft snow, edge hold when it?s firm, and superior maneuverability all around. More yet, a 190 cm length added for the taller guys.
The Vandal
A buttery and yet playful park ski that is still incredibly stable. The early rise tip & tail help you get up on your tips easier to butter, well, everything.
The Originator
This is our throwback to the roots of the Freeskiing movement, mogul skiing. As a brand with its birthplace in the heart of the freeskiing movement we simply couldn?t consider our line complete without satisfying our inner Hotdog.
Read more at https://www.newschoolers.com/videos/watch/813730/The-Debut-of-the-2016-17-4FRNT-Ski-Collection#oQ4UhcotMlDvogHT.99

Hot Lap Summer

by 4FRNT
Jun 2021 - 764 views

4FRNT friends Jake Doan and Corey Nugent take the 21/22 Devastator out for some hot laps at Hood. Filmed and edited by fellow Team Rider Mark Erickson.