Videos

Meadow Lodge - Part 2: Thayne Rich

by 4FRNT
Feb 2018 - 1.8K views

The only worthy roof for the talents of Eric Hjorleifson and Thayne Rich is in a backcountry touring hut, where life remains primitive and the skiing, well, radical. This is a complete 4FRNT adventure with great disparity between top talents, each driven to create content from alternating perspectives.

What happens when you put the GAH poster boy (Hoji) in a hut with a rookie like Thayne? Does the puppy breathe life into the old dog? Does he fall in line, one kick turn at a time?

The 2-part Meadow Lodge documents a 3-day adventure with Eric and Thayne in The Esplanades, an eastern sub range of The Columbia’s where the terrain flows east to the Columbia Rivers’ Kinbasket Lake.

Enjoy the crafts of these two backcountry skiers as they literally ski from the door of Meadow Lodge down fluted spines, endless pillows and perfectly gladed tree runs.

Check out our skis at https://4frnt.com/

Directed by Matt Sterbenz
Edited by Jake Strassman
Principle Cinematography by Austin Ramaley
Photography by Sam Watson

Additional Cinematography by:
Matt Sterbenz
Eric Hjorleifson
Thayne Rich

Skiing by:
Eric Hjorleifson
Thayne Rich

Thank you to:
GAH's John Bell and Seb Trudeau
4FRNT Guide's Harrison Brickman and Shane Treat

Ian Hamilton POV - Hella Big Air

by 4FRNT
Apr 2018 - 1.4K views

The Hella Big Air Competition at Mt. Bachelor has become a "must watch" event with some of the industry's top competitors battling it out for over $15,000 in prize money. This year our own Ian Hamilton showed up and threw down. We'll let him tell you the full story...

"Last season I more or less retired from serious competitions. When my buddy, Dean Bercovitch, suggested we drive 11 hours to Mt. Bachelor, directly from a backcountry trip in Montana I was a little hesitant. But, the $15,000 in prize money convinced me, and we drove west on Friday to compete on Saturday. I hadn't been hitting many big park jumps, so I had low expectations as there was a strong field of talented skiers; Jonah Williams, Noah Morrison, Nicky Keefer, Jaime Melton, and others. I felt confident on my skis and managed to qualify first into finals with my favorite trick, the Double Misty 1080. The Final was best 2 jumps out of three and I managed to put down my Dub Misty 10 double safety and Switch Misty 10 Truckdriver on my first two jumps. Since I qualified first I was the last man to drop. With nothing to lose I decided to send it and go for a Dub Misty 1260. I managed to stomp it and end up 2nd on the podium with two close friends. Needless to say I'll probably be entering more big air competitions." - Ian Hamilton

Ian competed on his favorite ski The Vandal! https://4frnt.com/collections/skis/products/vandal

Ask Hoji Anything

by 4FRNT
Sep 2018 - 1.3K views

We connected LIVE with team rider and ski legend Eric Hjorleifson (@eric_hjorleifson) to answer questions that 4FRNT followers had for him. Check out the recorded version here!

4FRNT Team Hype

by 4FRNT
Sep 2019 - 873 views

With movie premieres popping up across the country and anticipation of winter building by the day, we put together this stokey lil' video to contribute to the HYPE train. Give it a watch, pray for snow, and help us continue #ShapingSkiing. Be sure to peep the new 19/20 collection, exclusively available on http://www.4FRNT.com !

Powder Queens

by 4FRNT
Oct 2019 - 117 views

When the 4FRNT ladies find themselves in the same place with a surplus of snow, they do what they do best, dive in! Enjoy some frothy turns from these gals and get stoked for a winter full of face shots and bottomless stashes!

Ian Hamilton's "FUNKY"

by 4FRNT
Dec 2019 - 4.8K views

Team Rider Ian Hamilton hustled his ass off last season to chase the snow, build jumps and stack shots. Check out what he cut up and get stoked to see more rad shots coming from him all winter. Smash the follow on IG and keep an eye out for him @ian.t.hamilton

Hoji Gets Spicy in the Selkirks

by 4FRNT
Mar 2020 - 1.7K views

Christina "Lusti" Lustenberger and Mark Herbison take Eric Hjorleifson deep into the Selkirk Mountains on the hunt for spicy lines and epic turns! Watch a first hand account of Hoji's mountaineering adventure led by Lusti and Mark.

Pillow Talk with the Hoji

by 4FRNT
Jun 2020 - 1.6K views

Nothing can get in the way of Hoji and a crispy cold beer waiting at the bottom of a run. Especially not a ton of powder and a never ending line of pillow poppers in Interior British Columbia. Buckle up!!

IMAGINE - A Project by Ian Hamilton

by 4FRNT
Dec 2020 - 3.4K views

"I never realized how valuable creative expression was for my mental health until I created this edit. I hope that this video resonates with everyone and inspires you to take some time to express yourself. Whether it’s painting, dancing, singing or skiing, a creative outlet is such a powerful method of mindfulness and self-care. Wishing everyone well during this tough time, hope to see on the slopes!" - Ian

Read the Full Story here: https://4frnt.com/blogs/blog/imagine

Big Mountain Style - Eric Hjorleifson

by 4FRNT
Jan 2021 - 1.3K views

Matchstick Productions just dropped the 'Hoji Style' segment from the Hoji Movie!

Eric Hjorleifson is undoubtedly one of the most prolific skiers in history. His skiing speaks for itself and his love of the sport is palpable. This is only a small part of the film HOJI: The story of Eric Hjorleifson. Featuring Eric Hjorleifson, Markus Eder, Chris Rubens, Andrew Shepherd and more.


Watch the full film today at: https://matchstickpro.com/hoji-2018/

Please Subscribe to Matchsticks YouTube: http://bit.ly/MSPfilmsYT

High Pressure Hot Laps

by 4FRNT
Jan 2021 - 5.7K views

Making the best of a slow start and high-pressure cycles in Utah this season with the 4FRNT Team. A mini-edit put together by Team Rider Jake Doan. Stay stoked friends!

Hot Lap Summer

by 4FRNT
Jun 2021 - 764 views

4FRNT friends Jake Doan and Corey Nugent take the 21/22 Devastator out for some hot laps at Hood. Filmed and edited by fellow Team Rider Mark Erickson.

The Sultan of Stoke

by 4FRNT
Sep 2021 - 1.3K views

When you have a new all mountain freestyle ski to test, you call Jake Doan, Thayne Rich, and Ian Hamilton. These Utah based rippers put the all new Switch through the ringer last year and signed off on it for production. Check out this cut from a couple days at Alta and Woodward PC and check out the new planks --> https://4frnt.com/collections/skis/products/switch

Original Soundtrack by Jake Doan

Filmed and Edited by Alex Mager

"Better Late Than Never" Thayne Rich

by 4FRNT
Dec 2021 - 3.2K views

"This was one of the best seasons I've ever had. It was my first year shooting with Good Company and Level1. Everything came together and I was in the right place at the right time; not to mention there were all-time conditions that year. It was also my first year of building my pro-model ski, the InThayne with 4FRNT." Read Thayne's full story HERE!

As Fun As It Looks

by 4FRNT
Dec 2022 - 580 views

Jake Doan and Noah Maisonet present 'As Fun As It Looks,' filmed over 9 days in British Columbia. Run it up NS 👀 !!

"The end of February in Utah last season marked the longest dry spell in recent history. I threw a hail mary and drove 18 hours north to link with Noah, whom I had never met. Turns out, he’s a homie, it snowed the first day I got there, and we got clips every day. We passed a Panasonic x2000 back and forth for 9 days of filming, and this was the result." - Jake

The Blackcountry Journal - Written by Mallory Duncan

by 4FRNT
Nov 2023 - 494 views

A skier contemplates his connection to skiing and the mountains. As he hurries through the streets of LA, his path takes a turn after bumping into a jazz musician who helps him discover the correlation between jazz and skiing—an expression of art, skiing, and black culture.

Winner 'Best Film' BANFF Film Festival - Snow Sports

Supported by:
4FRNT Skis
Strafe Outerwear
Folkrm MTN
Oregrown Industries

Dir: Mallory Duncan & Patrick Elmore
DP: Patrick Elmore
EP: Mallory Duncan
Editor: Patrick Elmore
Additional cinematography:
Neil Provo
Oli Rye
Tyndall Wells
Ian Provo

Original Score:
Kaz & Bad Turner

Written by: Mallory Duncan
Featuring: Chazz & Alex Collins

Skiing & Snowboarding by:
Mallory Duncan
Ian Provo
Zak Mills
Neil Provo

MIND SURF [Video Release] 📹 - By Noah Maisonet

by 4FRNT
Dec 2023 - 458 views

"From my mind to yours, I present to you “MINDSURF”. Blending footage form both summer and winter while incorporating hand-drawn animations, Mindsurf offers a unique perspective of the changing seasons. Join me for a visually unique take on skiing my favorite pillow zones in Revelstoke." - Noah

2024 4FRNT Team Edit

by 4FRNT
Feb 2024 - 378 views

Shaping Skiing since 2002. We value style and creativity in skiing over medals and podiums. Our Team Rider's value is not defined by social followers but by an impact on their surrounding ski community. We stacked some of our favorite clips from the past two seasons that highlight their skiing. Enjoy!

Stinius Skjotskift - Late Bloomers Segment

by 4FRNT
Nov 13th - 209 views

This segment is one with deep roots in friendship and skiing. Stinius and Knut grew up in skiing together, best friends from the early days in Oppdal, Norway. They hit urban spots, rode park, built backcountry booters, and fired off hot laps all day long at the local mountain. Today Stinius is one of the most exciting freeride skiers in the world of skiing, and Knut has grown into an incredible videographer and editor. 'Late Bloomers' is a reflection of where they are today.