Born in the mountains and built to break the mold, Ruroc set out to do things differently from Day 1. The RG1—the world’s first full-face snowsports helmet—was as polarizing as it was groundbreaking. Love it or hate it, you had to respect them for doing something new. It redefined what a helmet could be and challenged everything the industry thought it knew.

"We’re not here to blend in. We’re here to change the game. This is Protection Re-engineered."

Built for riders who demand more—protection that performs, style that stands out, and innovation that keeps pushing boundaries. The brand lives its mantra and has steadily built both a stacked team and a loyal following. Tested and trusted by legends like Ski Boss Tanner Hall, Ruroc helmets are made for those who never settle.

It isn't just Tanner either, absolute sender Jordane Legal (@74jordy), Emil Granbom, and more are along for the ride. The team was out in Ruka earlier this season shooting. Expect to see more and more of these guys because they rode out the hate and came back swinging. “We’ve worked closely with our community—from regular riders to elite athletes—and their feedback has shaped every aspect of the new lineup,” said Hollie Weatherstone, Head of Brand at Ruroc. "Our helmets have been designed to exceed expectations on the slopes, offering superior safety, comfort, and style.”