2020 Harlaut Apparel Ski Gear

Our vision was to start a clothing brand that represents Freeskiing, but not necessarily just made for the slopes. So if you are not even near a ski resort but still want to represent your passion for skiing, you will be able to do so. - Henrik and Oscar Harlaut

It's been a long time coming since we were first teased back in 2018 but Harlaut Apparel is finally here courtesy of both Henrik and his brother Oscar, who are partners in the venture:

In Henrik's own words:

"About a year ago I did an Instagram post about starting my own brand by the name “HARLAUT”. Since then I’ve had a few different investors that have proposed some amazing deals but when it came to the products it didn’t feel right. My older brother (Oscar, co-partner in brand) and I started to discuss and asked ourselves, we doing a brand with our name, why aren’t we
designing the products ourselves?

We grew up constantly sewing and drawing ideas of how our dream clothes would look like, so why not make it official?!
So we did and now we have finally finished designing the first collection and sent it to the manufacturer. By the end of January our dream will finally come to life and we will have some Harlaut Apparel out for sale.

So wicked sick mad ill crazy stoked and happy! Not to forget we still got a crew of amazing people helping making this dream come true that trust in mine and my bros vision."

Here's a sample of what's coming from the brand, (you can check out the full lineup here):