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abjectwoe
May, 2025

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Am I the only one who hates the new London fridge plans?

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*DUMBCAN*
Posts: 2447 - Karma: 5,628
Ok, so by now everyones seen the plans to build a £200M oversized freezer in East London. Also, everyones seen the insane snowflex edit.

Anyway, I did some maths and figured out that for the (construction) price of this fridge, we could have a snowflex dryslope that is between 10 and 20 times the area. Fuck, we could rebuild the sheffield ski village between 10 and 20 times over. We could have a Woodward-style place. Or both.

Yeah sure snowflex is weather dependent, but surely that means that, when it rains, those of us that really want to ski get the slope to ourselves?

Let's not factor in the massive environmental costs of keeping roughly 400,000 cubic meters at about -6 degrees C.



My main point is that multiple dry slopes would be better for British skiing than a fridge. We could get 10 to 20 times the number of people on, it would be cheaper for them, and we would have a higher chance of producing some quality talent. Woodsy grew up on dry slope. There is absolutely no need for fridges.

When I move back north I'll still visit Chill Factore and Castleford every fortnight. If the SSV was still open, I'd probably be there at least three days a week. If it was snowflex?
12 years ago
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cameron_taylor
Posts: 325 - Karma: 446
I actually like the sounds of your idea, although i live too far from either sheffield or east london so i can't go anyway... shame, nevertheless i would still love to go to both.
12 years ago
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Rodigan
Posts: 1313 - Karma: 1,894
Freestyle will not be at the forefront of their minds bro.
12 years ago
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HalKK
Posts: 223 - Karma: 367
people want to ski on REALl snow, this is the selling point of the fridges. they draw in 10x the amount of people than a dry slope does just for that fact. these places make money because the major y of people would rather slide around and snow than plastic. plain and simple.
12 years ago
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pcurran871
Posts: 263 - Karma: 152
If you're up north check out Halifax dry slope it's pretty dope. I agree with everything you are saying but as someone has already said they want regular UK skiiers and families who don't use dry slopes because they don't want to get hurt and they want real snow. Also with it being in London (ie most populated UK city) they have a much much bigger draw of people.
12 years ago
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Jaggy_Snake
Posts: 2287 - Karma: 1,418
It won't EVER happen. The following is a copy/paste from what Beau Jeste put on a Facebook post:

"I've spoken to a number of international developers and 'consultants' and they all agree, the business model only works as part of a larger shopping development with blue chip retail companies under-writing the balance sheet with capitalised rents. Westfield will be doing that in reverse???
Cardiff, Sunderland, Weston, Southampton... Japan has had to go bust. Even NYC never opened even after being built!
Given the running costs of the average snowdome is around £70k per week before you've opened the door? It's no secret that a number of them are available for lease.
MK went bust 3x before it opened, another one up north has had to be re-financed 3 times because it cost so much and is too big to fail. Most of them are sitting on 25% under-occupancy on their retail space
The Arabs only make it work, because to them they are toys and they treat them like a cock waving competition..."

Source: https://www.facebook.com/groups/210272569039163/permalink/546754375390979/
12 years ago
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.Roockley.
Posts: 3874 - Karma: 4,149
snozone castleford operates at a loss for about 8 months a year, only profit from december to march

the shops that rent out the place underneath is what makes the cash money
12 years ago
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Yespeoples
Posts: 2 - Karma: 11
Got a link for the snowflex edit you talk about?
12 years ago
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Mag
Posts: 8155 - Karma: 14,798
Wasn't aware of that, I presumed they'd get a lot of business in the summer when people CAN'T ski on the mountains, rather than the reverse.

@Yespeople he might be talking about project flex or that other one with the same people.
12 years ago
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.Roockley.
Posts: 3874 - Karma: 4,149
punters dont want to ski when its 23 degrees outside. its all about the punters if its gonna be successful
12 years ago
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.Roockley.
Posts: 3874 - Karma: 4,149
punters dont want to ski when its 23 degrees outside. its all about the punters if its gonna be successful
12 years ago
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HalKK
Posts: 223 - Karma: 367
Summer is DEAD in most indoor slopes, maybe one or two lessons per day with 10-20 people using the main hill.

I looked at a recent utility bill for Snozone MK when the weather was hot and the chillers where running at full blast all day; £40,000 a month. But even then the snow was melting.

The only way the new slope will get the go ahead is if HUGE profit can be made, if not there is no point even entertaining the idea of it being build.
12 years ago
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