he referenced them as being something worn by "asians with weird haircuts", meaning that asians with weird haircuts are the majority of the people who wear raw denim, which isnt true. it's not the fact that they become more flashy that's appealing, but rather the fact that YOU wear them down, so every imperfection in them is directly caused by you, which I think is pretty sick. The jeans also tend to be much higher quality and generally the denim is heavier, which makes for a much more solid feel to them. To each his own, but after going to raw denim I'm for sure not going back.
Plus, if you don't like the fading part at all but want the quality, they make a pair of raw selvedge jeans that do no fade at all due to the ink used, but I don't remember which jeans these were. If I recall correctly though they were listed in the rawrdenim.com blog called "5 pairs of raw denim done differently"