Sander Hadley, an individual to say the least. He's part of the Sweetgrass crew and their infamous 2013 release of "Valhalla", the pro team of Panda Poles and recently new joinee of ON3P. His outlook and image seem to be intertwined in the world of skiing, everything he rides for and rocks is skier owned or forged by shredding in the past. We see edits every day of park skiers putting down their best, yet Sander flows like water all over the mountain, put him on top of a cliff and he'll treat it like you would a bump by the side of a groomer, as though it were nothing. Put him in front of a kicker and watch madness ensue with his Screamin Seamen 3's held right till the landing zone. Put him in front of a Dub kink and he'll get that done too, and everything he does is just relaxed and easy for him, and his style just makes you want to watch more. To him "Video killed the radio star" but his videos put him where he is today, a respected skier in the community. What makes this guy the one we see on our multiple screens we own?

Sander on pow patrol

Moment you got hooked on skiing?

After watching Seth Morrison in my very first ski movie, MSP's Ski Movie 2, "High Society"

What's in your pocket on a normal day in the mountains?

Fruit, sunscreen cell phone, keys and hopefully my pass.

What's it like being in Sweetgrass, arguably the trippiest movie crew in skiing and snowboarding?

Often times unfathomable, I can remember Sam Caylor, ON3P TM, and Max Santeusanio, Sweetgrass Cinematographer/Photographer, trying to describe to me over Skype what exactly they were doing in the forest...

The jungle shred scene, give us an insight into how long that took and what the experience was like...

Pretty wild. With Zack Giffin's carpentry skills, we were able to build just about anything we wanted. We spent lots of time walking around the forest picturing features. I've never felt that much freedom, it was rad to completely shift the seasonal paradigm by skiing that stuff in July, not just some high elevation glacier that holds snow year round. In the two weeks I was there, we hit a total of five features. Each feature took around two days to build, one day to hit and and hour to tear down.

https://www.newschoolers.com/videos/watch/674819/Valhalla-Forest-Ski-Segment

Your company outlook is very similar: rider owned, skier designed, such as Panda Poles and Smith Optics, what made this happen? Was it a choice or did it happen?

I've always thought that the people who actually participate in their craft, produce a more applicable product. Intentions are held high in my book too, I'd much rather fuel someone else's passion than greed.