January 9th, 2009- Salomon’s new Custom Shell Technology shapes the future of boot fitting

The most common complaint amongst skiers is sore feet. But getting fitted for boots is expensive and takes time. With Salomon’s Custom Shell Technology a new standard for boot fitting has arrived, combining Salomon's Advanced Shell Technology with patented Custom Shell Technology to allow the simplest and most precise bootfitting for improved on-snow performance. Available in three models ( the CS Pro, CS, and Instinct) the Custom Shell Technology boots come with two separate flex’s for men depending on weight & ability. A women’s model is also available. Each set of boots requires only 20-minutes to custom fit, and results in a precisely fitted performance boot for both advanced and athletic intermediates. It’s simple...heat the shell, step in and allow the shell to mould and form to the Metatarsal contour of your feet, then cool the shell. The result is a boot that retains the precise shape of your foot, giving the skier a perfect balance between comfort and a performance fit. Skiers can be skiing in a boot that enhances their ski experience in less time.

The advantage for the consumer is a better fit with the convenience of a quick and painless process. With a custom fitting, you can count on better power transfer to your skis, translating into better skiing, plain and simple. The added benefit of a customized boot is warmth and comfort - when the foot is comfortable, circulation keeps it warm, leading to a better, and longer, ski day. Custom Shell Technology does more than shape to your foot, it shapes the way you ski. Try it on for yourself at http://www.salomonsports.com.