SIA ANNOUNCES FREE LIFT TICKET OFFER FOR SNOW SHOW ATTENDEES

SIA partners with Colorado Ski Country USA to give Show attendees a chance to “Ski the Best of Colorado.”

MCLEAN, Va. (October 13, 2009) – Earlier today, SIA announced a fantastic incentive for those heading to the first-ever Snow Show at the Colorado Convention Center in Denver (Jan. 28-31). In conjunction with Colorado Ski Country USA (CSCUSA), SIA will provide Snow Show retailer attendees coupons for free lift tickets and 2 for 1 lift tickets for all other Show attendees to use three days before and/or three days after the Snow Show.

Registered Show attendees (pre-registration ends 12.17.09) will receive valuable coupons, along with their badges, entitling them to free or 2 for 1 lift tickets at participating Colorado Ski Country USA resorts (see details below). Snow Show attendees will be able to take full advantage of the amazing ski/snowboard terrain that has made Colorado world famous.

“Obviously our industry lives and breathes skiing and snowboarding and now Colorado Ski Country USA has provided one more incentive to get out and enjoy the incredible terrain Colorado has to offer,” commented Mike Carey, SIA’s Chairman of the Board and Co-President of Serius Innovations.

“With 22 resorts offering more than 28,000 acres of skiable terrain and Mother Nature providing the quality snow conditions Colorado is known for, Show attendees will have plenty of options for snow sliding adventure during their visit,” explains Melanie Mills, president and CEO of Colorado Ski Country USA.

Details regarding both retailer and attendee free lift ticket offers appear below:

RETAILER-SPECIFIC:

What: FREE LIFT TICKETS (up to 3 tickets)

When: January 25, 26, 27 and February 1, 2, 3

Where: Participating Colorado Ski Country USA resorts listed below

How: Present at ticket window: 1) coupon 2) show badge 3) photo ID

ALL SNOW SHOW ATTENDEES:

What: BUY-ONE-GET-ONE-FREE TICKETS

When: January 25, 26, 27 and February 1, 2, 3

Where: Participating Colorado Ski Country USA resorts listed belowHow: Present at ticket window: 1) coupon 2) show badge 3) photo ID

PARTICIPATING RESORTS:

Arapahoe Basin

Aspen Highlands

Aspen Mountain

Buttermilk

Copper Mountain

Crested Butte

Echo Mountain Eldora

Howelsen

*Loveland (2-for-1 offer only)

Monarch Mountain

Powderhorn

Purgatory (Durango)

Ski Cooper Snowmass

SolVista Basin

Steamboat

Sunlight

Telluride

Winter Park

Wolf Creek Ski Area

*Note: Loveland will be honoring only 2-for-1 ticket coupons.

Members, industry professionals, retailers, sales reps and media planning to attend the Snow Show, can register online at: siasnowshow.com or simply click here.

The annual Snow Show will be held January 28-31, 2010 at the Colorado Convention Center in downtown Denver. The SIA Snow Show is the world’s largest snow sports trade event bringing together over 18,000 attendees including management, industry leaders, manufacturers, retailers, sales reps, athletes, celebrities and media. On the heels of the Show, attendees will head up to the mountains of Winter Park Resort (alpine and snowboard) and Devil’s Thumb Ranch (Nordic) for the first international On-Snow Demo/Free Ride Fest on February 1-2, 2010. The demo event will be held in conjunction with the WWSRA (Western Winter Sports Representatives Association) Rocky Mountain Demo, which has an extensive history of hosting on-snow demos for reps and retailers in the active sports industry. SIA is also working with CCSAA (Cross Country Ski Areas Association) for the Nordic portion of the demo. As part of the Free Ride Fest, brand reps, management, retailers, indu stry colleagues, athletes and media are all invited to get out and ski, ride and slide for free. Registration for the On-Snow Demo/Free Ride Fest includes free transportation, free lunches, free tickets to Winter Park and Devil’s Thumb and free rentals. Events and activities are being planned; including an aprés happy hour, live music, brand parties, competitions and more.

For updates and additional Snow Show information and updates, visit siasnowshow.com.

Colorado Ski Country USA

Colorado Ski Country USA (CSCUSA) is the not-for-profit trade association representing Colorado’s 22 ski & snowboard resorts. CSCUSA is the global voice of the Colorado ski industry. The Association’s primary functions are concentrated in marketing, public policy and public relations. Information about CSCUSA and its members can be found at http://www.ColoradoSki.com. This release and other press information can be found in the online press room at http://media-ColoradoSki.com.

SIA

SnowSports Industries America (SIA) is the national not-for-profit, North American member-owned, trade association representing the snow sports industry. Established in 1954, SIA annually produces the SIA Snow Show, the largest snow sports industry trade show, on-snow demo and networking environment globally, while delivering invaluable data/research reports including the Snow Sports Market Intelligence Report, the SIA Retail Audit and Executive Market Summary. SIA also develops marketing products, services and programs helping our Members operate more efficiently and increase participation in snow sports. For more information, check out snowsports.org. SnowSports Industries America, 8377-B Greensboro Drive, McLean, VA 22102-3587. Phone: 703.556.9020, Fax: 703.821.8276, Email: SIAmail@snowsports.org.