(Montreal, Quebec – February 8, 2007) – Bula headwear, a pioneer in the winter sports industry, is proud to announce the latest addition to their all star International Pro Ski Team roster - ski legend JF Cusson.

The king of all kings, JF Cusson, is back on his skis and back on Bula’s team. Referred to one of the most influential skiers of all time, JF is what freeskiing is all about. Cusson will be back to improving tricks that others can’t even think of. He is someone who has always had the skill to re-define the sport and definitely brings a large portion of fun to it. JF will be representing Bula headwear, sock, Layer One and helmet line and will have his own pro exclusive Bula hat line in Winter 2008.

‘’I was sponsored by Bula back when I was on the Quebec ski team; they were making great hats then and they are continue to stay ahead of the game today, ‘’ said Cusson. “I’m stoked to be joining the Bula Team! With Frank Raymond, Phil Belanger, Colby James West, JD Zicat and Lynsey Dyer, I am joining a crew of friends!”

JF will be spending the remainder of February in Japan and will be traveling to Europe and California to film his upcoming segment for Poorboyz and Plehouse films.

‘’I couldn’t be happier to have such a talented, passionate individual on our team,’’ added JF DuRocher, Bula’s Director of Marketing. “We’re thrilled to have JF Cusson – a true legend – join our team.”

For additional information about Bula’s International Pro Ski Team or Snowboarding Team visit: bulabula.com.