We've said it before, and will say it again. And not just because we've lost our memory…. To make money as a photographer, you have to be great at marketing and think like a business man.All too often, great photographers will give up completely on their dream of making it as a professional. It's not because they aren't talented, though they often feel that way. It's simply because they don't understand the business side of things. It also flips the other way around, mediocre photographers can make a lot of money and be extremely successful with their work. It's not fair because they don't have talent as a photographer, but at the same time, it is fair because they are great at doing business. In the end, becoming a professional at anything (musician, painter, etc..) comes down to the business side of things. It's important to be good at what you do, but if you are good enough at business, it's possible to be successful even if you aren't a good photographer. We don't want you to be one of those types, but we do want you to succeed! Strive to be an amazing photographer, and a good businessman, and you will make it to the top. Here's a few articles that we've gathered from around the web that will help you make it further on your way to professional action photographer stardom! And remember, we have a dedicated section on APS for marketing, click here to check it out.Digital-Photography-School.com – Turning Pro Part 4: Money Making Ideas: This is a great article that lays out different way's that you can make money as a photographer, and how to price your work. Photo.Net – Marketing Travel Photography: Though this article is not aimed at action sports photographers, but rather at travel photographers. It has a ton of thoughts and a full plan for getting your business going. It's tough to find action photography marketing articles on the web. That's why we created APS.Photo JoJo – 12 Awesome Photography Business Card Ideas: When you meet someone, you will leave an impression on them. Hopefully a good one! If you give them a business card, you can increase the length of that impression and maybe get the person to look at your portfolio. If it's a bad business card, the chances of them looking at your portfolio are slim. But pass them a great, stylish business card, and you'll catch their interest. It's one of the older methods of marketing but if you can pass out cards to photographers, event hosts, and anyone of interest, you can start growing a following and land some work!Freelanceswitch.com - 101 Ideas to Get More Freelance Work and Generate New Client Leads: LOTS of tips here, 101 in fact… These aren't just photography specific but many will apply. Don't get overwhelmed, they are only going to help and not everyone will help the action photographer. Think logically about each one and what type of work you are trying to get as a professional.GoingPro2010.com – Step by Step: Finding Clients for Your Photography Business: GoingPro2010.com is a very cool website, and we recommend spending some time here and taking a real look around. This site is chock full of great business tips, and they are more current, fresh, and applicable to action photographers than most sites we've seen. This article will tell you some more basic ideas to help you find clients. Finding clients should not be like searching for the lost city of Atlantis! They are all around us and often times people we may already know.
5 Articles to Help You Learn How to Market
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by APhotoSchool
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