how would you?

a continuation of my thought from a moment ago. . .

the need in the industry is new skiers.

the only real visable service I see bringing people into our universe is the nations ski schools at all of our mountains.
Now I dont know about you guys, but my ski school, for which I am an employee part time, (and a great bunch of friendly and obsessed people they are indeed)_ arent that cool in the eyes of the first timers.

What to do?

the premise of our (413)_ skis season last year was exposure for both ourselves and our sponsors. what we noticed was that our urban rail sessions drew a lot of questions. I personally feel that the more of us who do this stuff, in plain site, the better. I also feel that instead of being pricks about the rail and getting defensive, its important that we offer every bit of information we know to the people asking questions (you'd be supprised how interested cops are)_

so when your out there this season, and some one walks by asking what the hells going on. tell them. it kicks the crap out of organized sports played in gymnasiums and that this is where your passion is. if they;re old, insist this is what you do to stay busy, so you dont burn out. refer them to every thing skiing you know of, maybe even this site.

I know it sounds dumb, but we;ve got to grow this thing if we;re going to try to stay in it for life. maybe if you think this is a waste of time, you can start sending your resume to insurance companies and do the 9-5 thing for the man. I for one wont have it. Im going to stick to my theories because its all I got right now. talk to your schools about doing demos (college kids in the New England area, check with the Line website often)_ and get some product together. throw some parties with a ski theme. (not at your moms house you laZy bastard)_

again, let me know what you guys think here. A theory is only a theory until its been challenged.

keep it real

F
Jarrod