Armada Rumour

FruitBootProI'm so over people every year saying armada is "ruined" or whatever when their product line is arguably more for the culture than ever. they're one of the only companies to still do pro models, and the zero series shows that they still care about appealing to a niche of dedicated freeskiers and not just weekend warriors + tourists. they absolutely could do away with the zero series (which is probably a money sink at the end of the day) and still retain a decent reputation, but they won't.
Just bc they're owned by some conglomerate does not mean they're micromanaged by the executives there

BradFiAusNzCoCaThey did. They made skis for Amplid snowboards and they were actually good skis. Todd Walnuts rode for them.

BallClapperIs rossignol core?

munproHeard a rumour through the grapevine that Armada is planning to enter the snowboard market and produce hardgoods. Even crazier, apparently they got Arthur Longo on board. Cannot attest to the validity of these rumours but I can say the source seems legitimate.

What do you guys think? If it were to be true, do you think Armada could be successful in the SB market? Armada is such a deeply ingrained brand within freeskiing, it is a part of our history and core community. Snowboarding is another sport much like skateboarding where I think it could be extremely challenging to tap into and make profits with a community of riders who might not be receptive to a brand like Armada entering their space, ie: Nike, Adidas. Also, can't imagine where their money would be coming from to pull Longo away from Capita, among, I'm sure other pros, if these rumours are true.

Figured I'd start a discussion here if anyone has heard anything to give this rumour any credence.

sindreplassenbecause snowboarders won’t buy stuff from a ski company when skiers constantly throughout history has limited their access to resorts and such, it won’t work. I can’t picture the local oldheads buying a line board lmao. Didn’t volkl make boards back in the day?
armada and line finna be the cariuma of snowboarding

sicbithIt would not surprise me if Salomon sold more boards than Burton. they certainly sell more than Capita and Gnu.
The, I won’t buy a board from a ski company, is BS

Mr.MittenBomb Hole Group Chat crew today helps confirm the rumors further. Apparently some snowboarders already working with Armada on this https://www.youtube.com/watch?v=Ax-Xdp4FOrc&ab_channel=TheBombHolePodcast

Hot.tamalesTook me a bit of scrubbing to find when they spoke about it. Here is the timestamp.
https://www.youtube.com/watch?v=Ax-Xdp4FOrc&t=2940s