Replying to Backcountry.com sold

pretty quiet deal went down when backcountry.com sold for extremely cheap to TSG. they have had many mishaps since 2019. they wanted to go into 'fast fashion' by creating their own line of brands and as part of doing so they sued a bunch of small companies for the trademark which ultimately led huge public backlash and to their ceo being canned. then these brands had poor quality and the fit wasnt great so they were mostly liquidated and sold for 60-80% off. they also went with storefronts in LA with their brands and some top selling items of the bigger names and that also failed. bunch of kooks from fashion ruining the roots of the company that was embedded in being a gear hub for outdoorsy people. fast fashion fuckin sucks.

the new parent company is TSG who also owns pabst blue ribbon, canyon bikes, brewdog (have their NA beers in my fridge right now lol), planet fitness, vitamin water, and a bunch of other brands. hopefully this will be good for backcountry.com as theyve been a bunch of cunts lately. imma let it pan out a bit before i hop on their site again though. here's to hoping they can pass the vibe check again 🍻