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KilaTsunamiI'm hosting Level 1s new movie at my local shop in Yorktown NY. Does anyone here have any experience with this sort of thing? I could use some pointers/tips to make this the best event possible!
skiermanLOL they didn't send you anything to give out? How much did you pay for this garbage?
officechairFree beer.
Goretex_VidalPremier some local homies edits too
midwestcoastConnect with Level 1 to see what sponsors are supporting the film. Hit up the brand's local reps and see if there are any partnership opportunities, whether they want to set up a booth, send you some give-away swag, etc. Maybe even hold a shop clinic for the employees prior to the event if it's a brand the shop carries.
Are you fundraising for anything? Can sell tickets, or donations only. Are there local businesses, ski teams, clubs, etc that want to be involved? Can they piggy-back a fundraiser off this?
Most importantly, get the word out. Make sure you're ahead of this. Get flyers everywhere, Level 1 should be able to provide you the flyer, you'll need to print and distribute. Create a FB event, and slowly ramp up reminders on local "area happenings" groups as the date approaches.
This should be obvious, but make sure you have a big enough screen, loud enough PA system, etc. and be sure to test this all prior to the event...
Good luck!
skiermanLOL they didn't send you anything to give out? How much did you pay for this garbage?
hemlockjibber8How many people can you fit in the shop? Will you be able to sell enough tickets for enough money to break even or make a profit? Can you get a one day liquor license and get extra liability insurance for a day so you can sell beer?
Is the shop throwing down anything to help? You're hosting a movie premier at their shop so they are getting exposure out of it. Maybe see if they will cover the liquor license and insurance.
Try and hit up the sponsors from the movie (local reps though) or even your shop for some prizes. Have sweet games to win prizes. Preferably disgusting, embarrassing, funny games.
As for the film, I assume you are using a projector screen. Raise it as high as possible so people can actually see. Make sure your sound system is loud enough. Test run the movie to make sure it works, with enough time to be able to run to a store to get whatever wires you forgot to get to run the show.
fredyferlPut the most effort in promotion so people come to your premiere. Last year I hosed a street ski movie premiere, and when I posted the event on IG, a lot of people were commenting that they were hyped, and about 120 people liked my post, and I think 40 people total showed up. There was another premiere the same night so a lot of people didn't come to my premiere. Lesson is people will be hyped about the event, say they will come, but a lot of them won't. I should have put more effort into promotion. Hit up people you know directly and ask them if they will come, tell them to buy their ticket. A lot of people will buy their ticket last minute, so the more tickets you can sell in advance, the better it is. Have tickets available at the door, and make sure people that get in pay. I have a dude that I know well that finessed his way in, and unfortunately it's not like that that you're gonna be able to pay for the premiere. Hit up ski clubs, I should have done that, it's a good way to have a bunch of people from the same group come. And if you can, have some skiers that are in the movies come.
Also, I could have not done it without the help of my girlfriend and my friend Rob, who was the DJ and knew how to set up the projector, the sound and everything. If it wasn't for him, the premiere would have not happened lol. So plan some time as much in advance as you can to set up the projector, the sound and everything.
All in all hosting a premiere is a great experience, I'd do it again. I broke even, didn't make money didn't lose any, but I bought a projector and a screen of amazon and returned them lol, and they sent us a message that our return was sus lol
fredyferlPut the most effort in promotion so people come to your premiere. Last year I hosed a street ski movie premiere, and when I posted the event on IG, a lot of people were commenting that they were hyped, and about 120 people liked my post, and I think 40 people total showed up. There was another premiere the same night so a lot of people didn't come to my premiere. Lesson is people will be hyped about the event, say they will come, but a lot of them won't. I should have put more effort into promotion. Hit up people you know directly and ask them if they will come, tell them to buy their ticket. A lot of people will buy their ticket last minute, so the more tickets you can sell in advance, the better it is. Have tickets available at the door, and make sure people that get in pay. I have a dude that I know well that finessed his way in, and unfortunately it's not like that that you're gonna be able to pay for the premiere. Hit up ski clubs, I should have done that, it's a good way to have a bunch of people from the same group come. And if you can, have some skiers that are in the movies come.
Also, I could have not done it without the help of my girlfriend and my friend Rob, who was the DJ and knew how to set up the projector, the sound and everything. If it wasn't for him, the premiere would have not happened lol. So plan some time as much in advance as you can to set up the projector, the sound and everything.
All in all hosting a premiere is a great experience, I'd do it again. I broke even, didn't make money didn't lose any, but I bought a projector and a screen of amazon and returned them lol, and they sent us a message that our return was sus lol
Pipe_MunkyI've done a couple back in the day with TGR and a few bike films.
Pipe_MunkyI've done a couple back in the day with TGR and a few bike films.
Promote, promote, promote!! Make sure people know about this (flyers, PAID social media ads, etc...). Get local brand reps involved (get $$ or product to help cover costs), talk to breweries, etc... make this more about the local skiing community than about just the film and you will be successful.
In today's digital age, there's a ton of free content on the internet so selling people on "Level 1's new film" won't necessarily get people hyped. If you sell this as a "Kick off to ski season feat. Level 1's new film" you'll likely get better engagement and attendance.
Not sure what the Level 1 team is charging for licensing but I know TGR used to be about $600USD which was straight out of pocket. Sure it came with a small box of swag but you'll need to get more to really get this thing rolling. Make sure you can sell enough tickets to cover your costs or get support from brands, the shop, other businesses that want to be involved.
Film premiers are a blast if done right. If not, they can be a money pit.
KilaTsunamiYo also how did you pre-sell tickets?? Online? how's that work
lil.BoyeA good screen and seating is a must, we have had big premieres at the skateshop i work at, showing a video for 30+ people on a tv screen doesn’t work.
also some snacks and refreshments are nice. Maybe trying to expand the night and take over a bar or just drink beers at the shop and have some ski talk. Best of luck to you!
KilaTsunamiSo we got a big ass projector screen outside in the field, were having the local farm drop off some hay bales for extra seating. Telling people to bring a chair if they want their own. Were tryna get a food truck on site.
Pipe_MunkyNot sure what the Level 1 team is charging for licensing but I know TGR used to be about $600USD which was straight out of pocket. Sure it came with a small box of swag but you'll need to get more to really get this thing rolling.
Christian_Bale$697. I just checked, it includes digital download, digital graphics and info package, and license
KilaTsunamiOh damn price went up i guess, only cost 500 when we grabbed it.
KilaTsunamiOh damn price went up i guess, only cost 500 when we grabbed it.
partyandBSi think they were talking about tgr not L1P
Christian_BaleThat price might be in CAD actually, which would make it around 500 USD
KilaTsunamiDidn’t realize u guys were talking TGR.
Christian_BaleNah I was talking level 1 lol, TGR not worth talking about let alone paying to rent