SpicyK(moved to here from news bc haha, I am an idiot.)
Hey Everyone, this post is less about skiing than anything else, but I feel strongly about this so felt I should share. I do not understand why it is even optional to have your data collected and sold on Newschoolers, or any site for that matter. Shouldn't the creators and admin of the site care about our data being secure? Is the money, along with the top and bottom banner ads, significant enough to run the site and turn a profit? I care about where my data goes, and I care about the community of this site. I remember a little while ago they "got Newschoolers back" what does that mean? That new people are here to portray this illusion of community? Newschoolers should be a site away from all the BS of the true internet, except our classic trolls and rage baiters. I don't mean to sound like an idiot, so please let me know if I do, or feel free explain any of the questions I've asked above - Spicy K
So I mean the bottom line is that yes, it is about Money. You see, we did in fact "get this back" but there are still mouths to feed, servers to keep online, content to buy, code to write, etc. All of these things require money, and without it - Newschoolers simply ceases to exist.
Now - that is all on the presumption that people don't want to pay subscriptions to be members of Newschoolers to pay the bills. That is an option we can definitely consider, and something which could simply give an option as to whether or not you want to have it for free (supported with ads) or pay for it, and never see ads or anything that goes with them.
All that being said, I spent all of my in between years of my Newschoolers tenure running a company called
Advally. We specialize in helping Advertising-based businesses do better with their programmatic advertising. Programmatic is when people buy ads non-direct on a site. We open up the channels to buy, and there's all kinds of auctions going on that purchase unsold inventory on the site. This is how a company like Ford, McDonalds, Burger King, Coke, etc. would advertise on Newschoolers. Since we're not part of a big company anymore, we aren't going to be getting those buys directly and having our inventory available on the open markets is the only way to get that cheddar.
This is where Anonymized User Data comes into play. Instead of sending a media kit to Line skis (Like Zorko and the sales team would do) we push this data out into the markets and advertisers bid on it. When they like what they see, we get paid.
Right now, there *should* be a consent banner running everywhere, so if you don't want your data sold you can just opt-out. Lets be honest - the entire free internet runs off of these systems, so it is not out of the ordinary to have your data flowing like this. I don't necessarily think it is *right* persay... and I support the changes coming to get rid of the 3rd party cookies - but right now the best solution is essentially for you to agree to give away your email address. Advertisers like bidding on data right now, so it is pretty difficult to get away from it as a whole.
We're open to ideas of course. Right now the #1 mission is to get solvent again, as we don't have a big company simply paying the bills. Newschoolers is currently being funded out of the shareholders pockets, and everyone is working for free. So we do need money to get ourselves sustained... but if we can figure out how to get that balance going then we're all about new ideas.
Let me ask you this - Is there a problem with the consent banner? You can reject selling data like that.