tomPietrowskiThis is absolutely correct. Of every ten boots sold 5 are wide, 4 are mid volume and only one is low volume. People really overestimate how many people actually need a low volume boot.
Not trying to throw shade, For sure respect all of your experience. As well as knowing that this sales idea reigns true.
But to play devils advocate. I think that newer Bootfitters across NAM lack the technical training that the generation before them did. I think a large percentage of bootfitters these days bump unknowing people into the next volume up to expedite them to the cash register.
In reality the numbers should be closer to of 10, 3 should be 102+, 6 should be 100mm, and 1 should be sub 98mm.
North Americans traditionally have a wide forefoot but there are a lot of people out there who still should be in a mid volume heel pocket, and circling back to my point above. If more boot fitters had more technical experience they would be able to manipulate a 100mm shell to accommodate a 101-103mm forefoot with a mid-low volume HIP,Ankle,Calf.
Like I said not disagreeing with you but I think that coming to market with a 102 boat playing into the trend that sales folks are more inclined to throw people into something that is immediately comfortable out of the box (read Large) just perpetuates this issue.