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January, 2025

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Could Gilson be cool?

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Vish-shoe
Posts: 1949 - Karma: 14,525
Is there a future where Gilson is a popular brand to see in the park? So far their instagram has been horrible and their choice of team has been questionable, but could they turn it around?
Jan 21 2024 10:08PM
14 0
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freestyler540
Posts: 13138 - Karma: 19,336
Heard China has a market for skis.
Jan 21 2024 10:25PM
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JETSKIDEATER
Posts: 9 - Karma: 304
Ive know a few people with them but only heard bad things about them (good warranty ig)
Jan 21 2024 10:32PM
1 1
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BallClapper
Posts: 3364 - Karma: 15,105
Get me on there.
Jan 21 2024 10:50PM
3 0
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weastcoat
Posts: 6454 - Karma: 74,657
Prolly too late
Jan 21 2024 11:39PM
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jimbobs
Posts: 365 - Karma: 3,570
For every solid move Gilson makes (ie getting George Brown on their team, hosting rail jams, etc) they make an equally cringy move (ie steepsteep).

Seems like they're trying to market to both the 12 year olds on tiktok/yt and the established older park skiing crowd, but the latter doesn't want to be associated with the former, so naturally they get hated on.

I respect Gilson for at least trying with cool events and putting on real talent once in a while.
Jan 22 2024 7:43AM
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armchair_skier
Posts: 2408 - Karma: 30,579
"Gilson" is a whack name for anything, very negative swag.
Jan 22 2024 9:11AM
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BLandz
Posts: 1706 - Karma: 28,311
I like Gilson a lot they are core af. I don’t agree with every decision they make but they try their best and for me thats way cooler than being k2 and not doing fuck all for the sport.

People shit on them for not being “cool”, don’t get me wrong, some of the graphics I don’t fw at all but somebody out there likes that shit and thats what their main demographic is. Too many corny ass edge-lord tryhard skiers talk shit on Misfit and Gilson but those are the brands I wanna see succeed most because they are good genuine people which I value way more than being whatever the traditional idea of what cool is
Jan 22 2024 10:16AM
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BLandz
Posts: 1706 - Karma: 28,311
If Misfit ditched the M tips, Gilson ditched the monopoly and superdog graphics, and they both got a stacked team, they would be on par with J skis and icelantic and shit. Every small brand gets shit on in the beginning, even Vishnu did
Jan 22 2024 10:23AM
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Slowbro
Posts: 4007 - Karma: 22,988
People would like them if their graphics were good
Jan 22 2024 11:27AM
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dwt802
Posts: 3275 - Karma: 32,299
I think it could happen if they just rebrand a bit and make some better topsheets. They are a good thing for skiing already, not causing any harm and giving out/back plenty to the sport.
Jan 22 2024 12:31PM
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Jems
Posts: 7574 - Karma: 98,510
balls
Jan 22 2024 12:35PM
8 2
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Lemuel
Posts: 14528 - Karma: 10,983
armchair_skier"Gilson" is a whack name for anything, very negative swag.

This right here. Pretty wack name for a ski brand, I’m sure it’s the owners last name or something?
Jan 22 2024 12:36PM
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PussyFinder
Posts: 277 - Karma: 802
Vish-shoeIs there a future where Gilson is a popular brand to see in the park? So far their instagram has been horrible and their choice of team has been questionable, but could they turn it around?


"Cool" ....."Popular"
Jan 22 2024 12:43PM
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dwt802
Posts: 3275 - Karma: 32,299
More thoughts, if they changed their name to Gibson (remove the L) they would no longer be holding a fat L and the company name would be in honor of skiing lord Cole Gibson which would allow for a complete 180 of the brand allowing it to be officially cool.
Jan 22 2024 1:27PM
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BradFiAusNzCoCa
Posts: 7259 - Karma: 64,124
It’s true. It’s funny watching people’s opinions change. I think some of the biggest resistance I saw was 1000 skis. You would have thought the sky was falling with how people acted. Now people are asking for reviews of them left and right.
BLandzEvery small brand gets shit on in the beginning, even Vishnu did
Jan 22 2024 5:34PM
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steez_apprentice
Posts: 919 - Karma: 6,497
I think they're trying to do too many things at once. Sponsoring up and coming skiers and hosting rail jams is sick. However, they also frequently sponsor "influencers" (steepsteep, and numerous tiktokers but forget their names) and seems like they're leaning more so that way. Where was my george brown pro model? they even got his (steepsteep) ski into rider's republic, a video game that nobody plays for the skiing anymore.
Jan 22 2024 5:47PM
4 0
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keweenaw_skier
Posts: 54 - Karma: 437
they sponsor brandon stover so basically no never
Jan 22 2024 7:41PM
3 1
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Farmville420
Posts: 4891 - Karma: 63,143
They need a name change but other than that and some shitty stuff to riders back in the day there's no reason they can't be cool, they do cool shit and have a pretty cool team (minus steepsteep but if he pushes inventory, that money goes right to rail jams so I don't mind)
Jan 22 2024 8:11PM
3 0
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Cyabski
Posts: 188 - Karma: 803
Back in 2020 they designed a ski top sheet using one of my paintings. I’m definitely not a professional painter but I love it as a hobby and it was an opportunity I’ll always be thankful for. Everyone who I communicated with was super nice too. For that I’ll always root for them as a brand.

In the end, I think they only ever sold one pair of my skis (my dad bought them), but I’m still proud of them even if people hate on their graphic choices.

Jan 23 2024 12:14AM
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Jibgurl
Posts: 35 - Karma: 345
I’ve noticed more people riding gilson tbh and if you really dig some graphics are core
Jan 23 2024 9:07AM
3 0
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fghtoffyrdmns
Posts: 3003 - Karma: 6,947
Ahhhh yea misfit supports suchhhhh great people in the sport…..
BLandzI like Gilson a lot they are core af. I don’t agree with every decision they make but they try their best and for me thats way cooler than being k2 and not doing fuck all for the sport.

People shit on them for not being “cool”, don’t get me wrong, some of the graphics I don’t fw at all but somebody out there likes that shit and thats what their main demographic is. Too many corny ass edge-lord tryhard skiers talk shit on Misfit and Gilson but those are the brands I wanna see succeed most because they are good genuine people which I value way more than being whatever the traditional idea of what cool is
Jan 23 2024 9:23PM
0 4
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Eli.braun98
Posts: 277 - Karma: 1,723
fghtoffyrdmnsAhhhh yea misfit supports suchhhhh great people in the sport…..


Misfit do not sponsor ankilla
Jan 23 2024 9:41PM
7 0
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SmokedGouda
Posts: 1127 - Karma: 6,387
All i care about is cheese!!!
Jan 24 2024 10:52AM
3 0
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Farmville420
Posts: 4891 - Karma: 63,143
fghtoffyrdmnsAhhhh yea misfit supports suchhhhh great people in the sport…..

What is wrong with Sebastian Pighini and Andrew Hope
Jan 24 2024 10:53AM
3 0
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fghtoffyrdmns
Posts: 3003 - Karma: 6,947
They sure defended him til he freaked out over his shitty ass mount lol
Eli.braun98Misfit do not sponsor ankilla
Jan 24 2024 12:30PM
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tomfoolery
Posts: 394 - Karma: 1,895
dwt802More thoughts, if they changed their name to Gibson (remove the L) they would no longer be holding a fat L and the company name would be in honor of skiing lord Cole Gibson which would allow for a complete 180 of the brand allowing it to be officially cool.


here me out JIbsin??
Jan 24 2024 2:52PM
1 1
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DtroitSlushSlayr
Posts: 3 - Karma: 8
Vish-shoeIs there a future where Gilson is a popular brand to see in the park? So far their instagram has been horrible and their choice of team has been questionable, but could they turn it around?


Gimmick-- Wonderingn how the hell a new company can land so many licenses agreements off the cuff..? $$$$$$$ I have no factual knowledge to base this opinion off , bu my guess is someone with some wealth started a brand, based of a gimmick and threw money at licensing agreements to gain noterity. Popsicle stcik skate decks have remained virtually unchanged for decades, wanna know why? Because if it aint broke, Dont try and fix it.
Jan 25 2024 8:02AM
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