Replying to Does a Dope Snow or Montech 'Mountain Tech' jacket demand more respect in the lift line?

Dope Snow is cool, but the name Montech combining 'mountain' and 'tech' is creative and unique.

I was a bit worried about the brand but I watched "the controversial truth about dope snow" that steepsteep posted. I thought it seemed like he was trying to shill the brand, but then he promised it wasn't an ad even though he shilled them the whole video and was taken on an all expenses paid trip to their HQ.

Thoughts?