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December, 2024

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How do all these ski brands make it??

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utahnewb
Posts: 49 - Karma: 543
But like really, how?? I’m doing a project in a class involving markets and I’m analyzing the ski industry. It’s like all the time I’m hearing about some new planks hitting the shelves. When I bought new skis I had a hell of hard time picking something because it’s all so good. How do all these smaller brands especially make it? But then I remember that montec is for some reason popular where I’m at lol
Sep 28 2023 3:06PM
8 1
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SlushSeason
Posts: 959 - Karma: 7,616
It's all about marketing and reducing costs to stay alfoat.
But there's actually a lot of turnover among the smaller brands, most of them don't really make it long term. For example, Sego went out of business a year ago even though they made really popular, highly regarded skis
Sep 29 2023 1:43AM
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0sum
Posts: 185 - Karma: 1,637
SlushSeasonIt's all about marketing and reducing costs to stay alfoat.
But there's actually a lot of turnover among the smaller brands, most of them don't really make it long term. For example, Sego went out of business a year ago even though they made really popular, highly regarded skis

Playground construction costs add up when you have to build them all over the mountain.
Sep 29 2023 5:29AM
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Jems
Posts: 7551 - Karma: 97,898
being cool
Sep 29 2023 1:00PM
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PartyBullshiit
Posts: 4326 - Karma: 19,532
They sell more than others.
Sep 29 2023 2:32PM
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Young_patty
Posts: 3296 - Karma: 38,241
I mean you kinda gotta take a step back and look at the people that start them, a lot (not saying all) come from some kind of money or all ready have wealth- like how Bill Wanrooy launched Revision skis after already making some money in the dental industry.

Like have you ever walked through a city or ski town and seen a random ass art gallery with no one inside? Rich people will buy them so that they can host events and sell art, even if they lose money operating it, or rarely turn a profit selling anything. They have plenty of money to fall back on, so it's more a hobby than a business.

Again, not sayin it's all of small ski companies, but it is a significant percentage. There are plenty of companies that started out pressing skis or printing t shirts in their garage or a rinky-dink little warehouse. But a lot already had money to begin with and started a company because skiing is something that they enjoy and wanted to be involved.
Sep 29 2023 7:16PM
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X_MEMESWERVE_XX
Posts: 3671 - Karma: 30,054
k2 owns it all
Oct 2 2023 9:32AM
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Rparr
Posts: 5631 - Karma: 46,923
I remember reading that somewhere around 500,000 pairs of skis are sold each year in north america. That is such a pitifully small number. I wonder the same thing all the time, OP
Oct 2 2023 9:38AM
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Canis_lupus
Posts: 602 - Karma: 6,211
Brand identity. Building a community and relationship with your customers rather than just focusing on product. Jetskis just makes icelantics but they got a ton of 14 yr olds buying their shit.
Oct 2 2023 7:26PM
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Lonely
Posts: 6800 - Karma: 62,823
utahnewbBut like really, how?? I’m doing a project in a class involving markets and I’m analyzing the ski industry. It’s like all the time I’m hearing about some new planks hitting the shelves. When I bought new skis I had a hell of hard time picking something because it’s all so good. How do all these smaller brands especially make it? But then I remember that montec is for some reason popular where I’m at lol

Mom and Dad's trust fund money
Oct 2 2023 8:01PM
5 0
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BigPurpleSkiSuit
Posts: 9431 - Karma: 69,217
They don't more often than not sadly. For every ON3P there are a million smaller brands like HG, Sego, Bluehouse that just didn't get it done financially.
Oct 3 2023 7:16PM
8 0
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33luke33
Posts: 163 - Karma: 1,428
RparrI remember reading that somewhere around 500,000 pairs of skis are sold each year in north america. That is such a pitifully small number. I wonder the same thing all the time, OP

averaging $500 a pair thats still $250,000,000 up for grabs yearly
Oct 3 2023 7:30PM
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C.R.E.A.M
Posts: 2989 - Karma: 4,610
They don't
Oct 3 2023 10:56PM
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switchlip2
Posts: 2142 - Karma: 25,129
More brands are gonna start dropping like flies soon
Oct 8 2023 12:05AM
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JakeSommers
Posts: 1 - Karma: 19
it is all about planning, I know a newer company that has made a pretty big wave over the last two years but they are just now barely turning a profit. it's about doing it at the grassroots level and being committed to the brand and not making shit at first.
Oct 21 2023 10:45PM
0 0
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switchlip2
Posts: 2142 - Karma: 25,129
utahnewbBut like really, how?? I’m doing a project in a class involving markets and I’m analyzing the ski industry. It’s like all the time I’m hearing about some new planks hitting the shelves. When I bought new skis I had a hell of hard time picking something because it’s all so good. How do all these smaller brands especially make it? But then I remember that montec is for some reason popular where I’m at lol

They don’t
Oct 22 2023 3:38AM
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qazwsxedc34
Posts: 2955 - Karma: 2,136
Philanthropy from Rupert Murdoch
Oct 22 2023 6:07PM
1 0
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0sum
Posts: 185 - Karma: 1,637
qazwsxedc34Philanthropy from Rupert Murdoch


If Rupert Murdoch was a park rat, Vail would move its entire budget into the terrain park.
Oct 22 2023 6:13PM
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BCGirlCanada
Posts: 5 - Karma: -59
I think it is a lot of social media and the overall aesthetic. I have a mix of brands and I noticed that certain brands like Montec blew up on TikTok. I think finding a nice look that wont break the bank and gives you good water/weather proofing is what is in. Being comfortable on the slopes, easy to spot (especially in foggy conditions) or so your friends can find you in the lineups at the chair is what I care about.
utahnewbBut like really, how?? I’m doing a project in a class involving markets and I’m analyzing the ski industry. It’s like all the time I’m hearing about some new planks hitting the shelves. When I bought new skis I had a hell of hard time picking something because it’s all so good. How do all these smaller brands especially make it? But then I remember that montec is for some reason popular where I’m at lol
Jan 15 2025 12:44PM
0 0
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