sicbithWe all know BOA is a proven way to close a shoe, boot, snowboard boot etc, no questions there. I’ll have a BOA on the right and a buckle on the left and my customer will ask why should I spend $125 more to go with BOA? I tell them ease of use, less force needed to close the shell, etc. it’s hard to say there’s a performance gain. I can say it takes less energy to close, but a foot can only handle so much compression before it fatigues. How that compression is achieved doesn’t really matter?
BOA has obviously put a lot of $$ into this tech. Do they have any oversight of the boot design?
At this point I have customers walking in looking at the wall and asking for see what boots work, they are not asking for BOA at all, they just want to get the right boot for their foot. You mentioned BOA being the new full tilt. Where is that coming from?
sicbith...
I saw you had a lengthy discussion related to your customers who only ski a limited number of days a year, and if a customer like that might even consider a BOA given the premium price tag. On that note, I'm not sure this helps or not, but I'll offer my perspective. I'm a consumer / skier who manages to travel to and ski Denver/Utah for only 10 to 14 days a year. My days are limited for a number of reasons such as travel costs, resort costs, travel time, vacation days, the rest of my family doesn't like to ski, etc...
Therefore, when I go skiing out west I'm all about maximizing my time and enjoyment on the mountain. Where the last thing I want to encounter with my ski boots are hotspots and or blisters that cause significant discomfort, and could thus reduce the time I get to spend skiing on the mountain.
As I look to obtain new boots I'm absolutely considering the BOA system (both BOA on the boot shell as well as BOA on the liner) due to the hype around them fitting better, reducing foot movement, and overall being more comfortable. Not being in the boot business or a local/lifetime skier, I translate this to reduction in hotspots and blisters on the foot and shin, less effort carving, and it might even help with warmth if my foot isn't crushed by torqueing down the buckles to ensure my foot isn't moving.
So for me personally it would be worth every penny if BOA ski boots live up to the promises / hype, as boot comfort enabling me to spend more time on the mountain is the most important thing to me. In the end that's why I'm reading a ton of reviews, and forum posts all of which seem to suggest the BOA system lives up to the hype. Next I'll be hitting up a ski shop and hopefully trying on some of the different boots to see which ones might work for me.