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January, 2025

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Current ski brand marketing strategies

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hi_vis360
Posts: 5158 - Karma: 52,811
On3p: weed is tight

vishnu: Emmet Davis cult

jetskis: attracting the exact type of skier they were trying to scare off

salomon: keep saying you’re making a cool new park ski but never actually do it

line: we have discovered a crazy new secret to durability, trust us

K2: FL3X LMAO get it it’s a 3 PIECE BOOT THE 3 IS AN E !!!
Jun 9 2023 11:17PM
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OldParkRat
Posts: 45 - Karma: 566
J Skis: We’re not Line!
Rossignol: We’re baaaaaack

Jun 9 2023 11:31PM
37 0
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dwt802
Posts: 3275 - Karma: 32,300
Head: We make way more then tennis rackets, look at Jesper on our skis!
Jun 10 2023 1:44AM
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Whackson
Posts: 466 - Karma: 4,030
Revision:
Jun 10 2023 2:18AM
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hi_vis360
Posts: 5158 - Karma: 52,811
WhacksonRevision:


Revision is just doing a super long term anti marketing scheme, gotta keep people talking about the product any way you can
Jun 10 2023 7:28AM
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isaacwrong
Posts: 2346 - Karma: 18,384
https://www.newschoolers.com/forum/thread/924432/Describe-a-ski-brand-with-3-words?page=1
Jun 10 2023 7:29AM
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hi_vis360
Posts: 5158 - Karma: 52,811
isaacwronghttps://www.newschoolers.com/forum/thread/924432/Describe-a-ski-brand-with-3-words?page=1


That’s 2 years old I’m talking CURRENT strategies
Jun 10 2023 7:40AM
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Lippamani
Posts: 1384 - Karma: 14,327
1000skis: red
Jun 10 2023 9:12AM
61 1
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-Dan
Posts: 7156 - Karma: 52,557
Arsenic- thank you mom
Jun 10 2023 9:25AM
86 0
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BradFiAusNzCoCa
Posts: 7263 - Karma: 64,134
Völkl - you kids have to like at least ONE of the people we sponsor or ONE of the graphics we make. It’s a numbers game, baby!
Jun 10 2023 10:53AM
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weastcoat
Posts: 6454 - Karma: 74,657
Armada: ok maybe since everyone loves legos, we use Lego plastic in our sidewalls. Who doesn’t love legos?
Jun 10 2023 11:45AM
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Lippamani
Posts: 1384 - Karma: 14,327
K but Legos or the bomb fr



weatcoastArmada: ok maybe since everyone loves legos, we use Lego plastic in our sidewalls. Who doesn’t love legos?
Jun 10 2023 12:04PM
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Celery
Posts: 2056 - Karma: 25,531
Atomic: Did you know you can ski everything on the bentchetler series? Buy one of each waist width and never need another ski.
Jun 10 2023 12:04PM
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GayWolf420
Posts: 37743 - Karma: 124,541
Ski Resorts: "Nice town you have here, lets just rape and pillage it lol'
Jun 10 2023 5:09PM
29 0
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Young_patty
Posts: 3301 - Karma: 38,387
Volkl: “we’re one of the longest running ski manufacturers in the world. Just don’t ask us what we were doing from 1932-1945.”
Jun 10 2023 5:27PM
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Vish-shoe
Posts: 1949 - Karma: 14,526
Misfit:
Our skis look funny

thats pretty much it
Jun 10 2023 6:30PM
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piss.boy
Posts: 1491 - Karma: 10,622
Young_pattyVolkl: “we’re one of the longest running ski manufacturers in the world. Just don’t ask us what we were doing from 1932-1945.”


what were they doing patty.
Jun 10 2023 7:58PM
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hi_vis360
Posts: 5158 - Karma: 52,811
Lippamani1000skis: red


Wouldn’t it make more sense if their skis were

green ??
Jun 10 2023 8:38PM
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hi_vis360
Posts: 5158 - Karma: 52,811
weatcoastArmada: ok maybe since everyone loves legos, we use Lego plastic in our sidewalls. Who doesn’t love legos?


Wait aren’t they getting rid of the Lego sidewalls? Or am I making that up
Jun 10 2023 8:47PM
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weastcoat
Posts: 6454 - Karma: 74,657
hi_vis360Wait aren’t they getting rid of the Lego sidewalls? Or am I making that up


I haven’t heard that from anywhere but then again I’m not in taps with what their skis are looking like for the future so maybe. They design their skis so well it’s just disappointing to see such a consistent yet fixable flaw.
Jun 10 2023 10:43PM
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BradFiAusNzCoCa
Posts: 7263 - Karma: 64,134
Many companies use the Lego sidewall aka ABS. It’s actually the industry standard. I prefer UHMWPE and wood, myself.
hi_vis360Wait aren’t they getting rid of the Lego sidewalls? Or am I making that up


weatcoastI haven’t heard that from anywhere but then again I’m not in taps with what their skis are looking like for the future so maybe. They design their skis so well it’s just disappointing to see such a consistent yet fixable flaw.
Jun 10 2023 11:20PM
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wasatch_rat
Posts: 1772 - Karma: 2,952
Blizzard: Put it off all you want, someday you will end up skiing like your parents.
Jun 11 2023 2:41AM
39 0
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VailValleySkier
Posts: 224 - Karma: 514
JSkis = Hurry before the limited quantity of 450 skis sell out!
Jun 11 2023 5:22PM
38 0
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verynormalguy
Posts: 486 - Karma: 8,000
Season: it’s super cool that you’ve based your entire personality off film photography in 2023
Jun 11 2023 9:02PM
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partyandBS
Posts: 5062 - Karma: 78,713
Zootspace: we’ll ship your shit when we want to

DOPE snow: please hate fuck us
Jun 12 2023 12:31AM
21 0
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skierman
Posts: 8421 - Karma: 8,022
The Bunch: "We could release a full-length ski movie filled with b-roll in the middle of 5th Avenue and we wouldn't lose a single supporter."
Jun 12 2023 10:13AM
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KilaTsunami
Posts: 3237 - Karma: 30,989
Dynastar: One day you'll see, YOU'LL ALL SEE!!
Jun 12 2023 10:22AM
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Russ.Drye
Posts: 2 - Karma: 13
hi_vis360Wait aren’t they getting rid of the Lego sidewalls? Or am I making that up


I thought I heard they were trying something new. Something about a triangle shape. Might still be made of Lego though... and I think it was on a select few models.
Jun 12 2023 5:03PM
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eheath
Posts: 61734 - Karma: 124,627
weatcoastArmada: ok maybe since everyone loves legos, we use Lego plastic in our sidewalls. Who doesn’t love legos?


sidewalls are plastic, what else would you make them out of?
Jun 12 2023 5:07PM
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weastcoat
Posts: 6454 - Karma: 74,657
eheathsidewalls are plastic, what else would you make them out of?


Stuff that’s not as brittle. UHMW, 2001 Durasurf, etc. aka stuff that’s used in Icelantic, Vishnu, moment, on3p sidewalls.
Jun 12 2023 5:21PM
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eheath
Posts: 61734 - Karma: 124,627
weatcoastStuff that’s not as brittle. UHMW, 2001 Durasurf, etc. aka stuff that’s used in Icelantic, Vishnu, moment, on3p sidewalls.


so... plastic...?

im just poking fun because i dont know what you're talking about, but im sure its an issue, i dont have the same durability issues with skis anymore because I dont ski park and every armada ski I own has perfectly fine sidewalls.
Jun 12 2023 5:27PM
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weastcoat
Posts: 6454 - Karma: 74,657
eheathso... plastic...?

im just poking fun because i dont know what you're talking about, but im sure its an issue, i dont have the same durability issues with skis anymore because I dont ski park and every armada ski I own has perfectly fine sidewalls.


PLASTIC. FUCKING PLASTIC.

but yeah I think it’s only the ones that touch rails and take impacts on the corners. I also think the fact that the sidewall isn’t one block, but rather sandwiched together by glue, makes it way easier for delaminating and/or cracking.
Jun 12 2023 6:59PM
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21CABBAGE
Posts: 245 - Karma: 1,487
Harlaut apparel: Nothin cooler than looking like a small swedish gangster
Jun 12 2023 9:14PM
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Young_patty
Posts: 3301 - Karma: 38,387
piss.boywhat were they doing patty.


They actually go very out of their way to not say what they were doing. Probably had their factory nationalized for the war effort tbh.


all I know is their team edits probably looked like this:


Jun 13 2023 12:24AM
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BradFiAusNzCoCa
Posts: 7263 - Karma: 64,134
Yeah the armada ABS multicolor sidewall is def more prone to separation
weatcoastPLASTIC. FUCKING PLASTIC.

but yeah I think it’s only the ones that touch rails and take impacts on the corners. I also think the fact that the sidewall isn’t one block, but rather sandwiched together by glue, makes it way easier for delaminating and/or cracking.
Jun 13 2023 1:26AM
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S.C
Posts: 3068 - Karma: 2,285
TGR:
Jun 13 2023 10:34AM
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tomfoolery
Posts: 394 - Karma: 1,895
pivot: 430 for ski bindings! thats a steal!

**This post was edited on Jun 13th 2023 at 1:12:48pm
Jun 13 2023 1:11PM
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hot.pocket
Posts: 4235 - Karma: 10,717
weatcoastStuff that’s not as brittle. UHMW, 2001 Durasurf, etc. aka stuff that’s used in Icelantic, Vishnu, moment, on3p sidewalls.


Moment switched from UHMW-PE to ABS sidewall a few years back.
Jun 13 2023 2:11PM
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weastcoat
Posts: 6454 - Karma: 74,657
hot.pocketMoment switched from UHMW-PE to ABS sidewall a few years back.


Damn looks like I need to brush up on my spec knowledge a little bit. Do you guys make it one solid piece? I know armada has their ABS sidewall pieces kinda sandwiched together and it doesn’t seem to hold up real well.
Jun 13 2023 2:20PM
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hot.pocket
Posts: 4235 - Karma: 10,717
weatcoastDamn looks like I need to brush up on my spec knowledge a little bit. Do you guys make it one solid piece? I know armada has their ABS sidewall pieces kinda sandwiched together and it doesn’t seem to hold up real well.


One solid piece.
Jun 13 2023 3:11PM
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Goretex_Vidal
Posts: 834 - Karma: 11,796
DPS: Most of our marketing budget is wrapped up in print media
Jun 13 2023 8:06PM
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wasatch_rat
Posts: 1772 - Karma: 2,952
KilaTsunamiDynastar: One day you'll see, YOU'LL ALL SEE!!


The m free 108 do be a fun ski tho
Jun 14 2023 12:17PM
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GayWolf420
Posts: 37743 - Karma: 124,541
Young_pattyThey actually go very out of their way to not say what they were doing. Probably had their factory nationalized for the war effort tbh.


all I know is their team edits probably looked like this:



tbf The Stuka Bomber would be a sick name for a ski.
Jun 14 2023 11:10PM
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KilaTsunami
Posts: 3237 - Karma: 30,989
wasatch_ratThe m free 108 do be a fun ski tho


NGL fam i been thinkin about grabbing a pair myself
Jun 15 2023 10:18AM
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hoodratz47
Posts: 12023 - Karma: 9,524
Rossignol is back????
OldParkRatJ Skis: We’re not Line!
Rossignol: We’re baaaaaack

Jun 15 2023 2:10PM
2 0
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mikem
Posts: 949 - Karma: 9,477
eheathsidewalls are plastic, what else would you make them out of?


make them out of cork so you cork better
Jun 16 2023 8:54PM
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Goretex_Vidal
Posts: 834 - Karma: 11,796
tomfoolerypivot: 430 for ski bindings! thats a steal!

**This post was edited on Jun 13th 2023 at 1:12:48pm


Look: We’ve been selling you the same bindings your uncle had on 75mm straight K2s for decades


Jun 28 2023 1:04PM
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hi_vis360
Posts: 5158 - Karma: 52,811
Goretex_VidalLook: We’ve been selling you the same bindings your uncle had on 75mm straight K2s for decades




If it ain’t broke don’t fix it !
Jun 29 2023 2:18PM
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skierman
Posts: 8421 - Karma: 8,022
Goretex_VidalLook: We’ve been selling you the same bindings your uncle had on 75mm straight K2s for decades




LOOK Pivot: The Porsche 911 of bindings
Jun 29 2023 2:32PM
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