Replying to DOPE SNOW = ALIEXPRESS ?

Hi folks.Started seeing of dopesnow posts on instagram recently. And later my girl asked my to buy her this jacket.

I'v have seen this clothes couple years ago , and it did not catch my mind, nothing special, simple, cheap. And DOPE GOGGLES was clearly just a rebranded COPOZZ goggles from aliexpress.

But now I see some hype about it. Desided to look closer, even got some "dope" jacket to touch before purchase.

Well.. it is a really cheap and poor quality outerwear, very low-budget fabric ( I have lots of outerwear to compare to, 686 , burton, saga, north face ). What this hype is all about?... I'm really confused. For 240$ ... such poor almost aliexpress quality.
And ahh...those copozz goggles with "DOPE" branding))))))

It more looks like an another type of a modern scam. Anyone tried to exposed it?