Replying to Clout Chasing

What makes a difference between posting clips to show your homies and get your name out there, and being a tom wallish pro influencer kid? Like Sleepy Grill vs like Karko or Votaw. All 3 of them post frequently but karko and votaw just give off a clout chasing vibe. Is it possible to consistantly post to get your name out there and take advantage of the spotlight social media can give you with out being flamed for being an influencer kid?