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KilaTsunami
October, 2024

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Elevate Outdoor Collective

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Raejnies
Posts: 78 - Karma: 449
In my recent search for next year's gear, I found out that K2 Sports and MDV had formed "elevate outdoor collective" (former k2-MDV).

Does this mean anything cool gear-wise? like influence between the brands under that umbrella.

Will there be Line and K2 branded bindings?

For those of you who don't know k2 sports has Line, k2, bca, and more under their umbrella, while MDV of course is marker, dalbello and völkl.
Mar 16 2022 2:41PM
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apc.fr
Posts: 293 - Karma: 878
Could go either way, but it's doubtful they would start to mix at all.

Makes things more confusing for the consumer, market segments are pretty well defined for each of the brands today. If anything we might see some consolidation like full tilt, but I doubt that too.

Maybe in a while there'd be a K2 binding, like Amer does with the armada shifts.
Mar 16 2022 3:25PM
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