Replying to Why does Columbia look like ass?

How does a company that professionally makes outerwear for decades make such utterly ugly stuff? I’m not hating, I literally want to know why/how it’s such ass. I want to know who the weirdo in the company is who is keeping the normal designs from getting produced. Good designs must occasionally get put on his/her desk, but only to be rejected. They even tried having an ad campaign here on NS and they couldn’t get the fits to look any less ass. What’s up?