The long-time brands like Atomic, Head, Rossignol, Scott, and Dynastar seem to have a pretty different athlete lineup than Faction, Armada, J skis, or Vishnu. Obviously these companies are newer and have a different target audience, maybe with the exception of K2, which is an old brand but still seem to have a competitive market share of the newschoolers and new wave.
My dad loves athletes like Chris Benchetler of Atomic, Owen Leeper of Icelantic, Sam Kuch of Head, and Sam Cohen of Scott. But it seems like most of these older brands don't have as prevalent of an athlete team with younger people as the new brands.
So which ski brand has your favorite team of athletes? I ride ARVs but mine is Faction. Daniel Hanka, Antti Ollila, Henry Sildaru, Bella Bacon, Alex Hall, Duncan Adams, Tim McChensney, Mac Forehand, Matej Svancer, and Jack Lovely are some of my favorite skiers in the sport and they all ride for Faction. I don't just like them because they get featured on SLVSH or win all the comps, but they are super cool creative people. Hanka is sick dude and people like him are why I like the Faction team the most.