Will Tyrolia release a binding similar to the Shift?

I dunno

It's be cool though I feel like they'd make something good

I don't see it in the near term, they don't have any tech/pin bindings currently on market and thats kinda the basis for the shift/PT. The R&D needed to bring something like that to market without prior iterations must be pretty substantial unless you just rebrand ATK or Dynafit

I asked the Tyrolia/head dealer directly about this and his understanding of the higherups thinking was that the ownership intention and heritage of the brand is in racing and going downhill and being the best they can at that.

So there has been little drive to spend the money on R&D on something that doesn’t meet the brand ethos, hence limited alpine touring frame options.

He did say they’re not so stubborn to not recognise the new popularity of backcountry skiing especially in North America in the wake of Covid, and that they’ve missed out a bit in the initial boom by not having much offering for touring, suggesting they’ve something better in the pipeline.

vermontanaI don't see it in the near term, they don't have any tech/pin bindings currently on market and thats kinda the basis for the shift/PT. The R&D needed to bring something like that to market without prior iterations must be pretty substantial unless you just rebrand ATK or Dynafit

That makes sense. Producing regular pin bindings would be a kind of prerequisite to an advanced crossover binding.

FaunaSkisI asked the Tyrolia/head dealer directly about this and his understanding of the higherups thinking was that the ownership intention and heritage of the brand is in racing and going downhill and being the best they can at that.

So there has been little drive to spend the money on R&D on something that doesn’t meet the brand ethos, hence limited alpine touring frame options.

He did say they’re not so stubborn to not recognise the new popularity of backcountry skiing especially in North America in the wake of Covid, and that they’ve missed out a bit in the initial boom by not having much offering for touring, suggesting they’ve something better in the pipeline.

Interesting. Focussing on the thing they do best makes sense for them I guess, but nice to see they recognise change in the market.

I feel like there could be some cool innovations over the next years if the big brands compete so it would be cool if they do manage to bring out something a bit better than what they currently have.