Replying to Is the company Faction going full conglomerate-mode?

Feels like faction is going the way of the soulless megacorp hellbent on making as much money as possible at the expense of heart, passion, etc. Obviously this is the way of all successful businesses, and congrats to them for making money in a difficult industry, but it definitely makes it harder to support them and I cant help but feel a icky thinking about the brand.

Stacking a huge team of legit athletes, putting them all on sticks with a topsheet from their 'do-it-all' line of skis even if the ski specs are totally different. (Specially for comps) - See alex hall pro-model for more recent offence.

Topsheet graphics are bland, rarely change more than a little year to year, and just looking at anything else on the Parade studio website they could have made some really cool looking art / designs. (Personal opinion about last few sets of prodigies and all the Candides except a couple colourways.)

Teaming up with brands like Prada and selling midline skis like the prodigy 2.0 for 4K USD.

I feel like their next step would be like a collab with Vail to only rent out only prodigies as rentals at all their hills.

At least Volkl actually puts their athletes on the same skis they sell to the consumer. (and collabs with them to make the ski)

/end rant