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K2 skis is just like Vail, Change my mind.

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eastrimskiing
Posts: 3 - Karma: 127
K2 is slowly ruining the ski industry just like Icon and Vail. I have always had a opinion on this but since the recent announcement of the end of Full tilt boots, I have truly lost all respect I had for the brand. Big corporate taking out smaller businesses. Love to hear others thoughts on this.
Oct 8 2021 10:53AM
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S.C
Posts: 3068 - Karma: 2,285
I don't quite agree, but understand. The bottom line is to survive in the industry today, if you can't beat 'em, you have to join 'em. It's shitty but at least K2 still puts some resources into the core freeskiing market, unlike Salomon for instance. Also, in terms of long term (many decades) of heavy involvement in the progression of skiing and particularly freeskiing, I can't think of another company that has done more.
Oct 8 2021 3:13PM
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animator
Posts: 4558 - Karma: 26,311
eastrimskiingK2 is slowly ruining the ski industry just like Icon and Vail. I have always had a opinion on this but since the recent announcement of the end of Full tilt boots, I have truly lost all respect I had for the brand. Big corporate taking out smaller businesses. Love to hear others thoughts on this.


Lmao you don’t know anything about how skiing works do you. 90% of brands are part of huge corporate umbrellas. Sego, ON3P, and Moment are the only relevant brands I can think of that aren’t part of one. K2 Sports has owned Full Tilt since it’s inception as JLev explained in another thread. If they are losing money on the brand, of course they’re not going to keep pumping money in to it just because a bunch of kids want them to. It’s the same basic approach to finance, just on a much larger scale. If I own a bakery and a certain donut doesn’t sell, obviously I’m not going to continue wasting time and resources on making it. Skiing is all about money and how to make as much of it as possible with these big corps. Obviously it sucks but to say they’re ruining skiing makes you sound like an 11 year old who accuses people of hacking on Call of Duty because you’re ass at the game.
Oct 9 2021 3:36PM
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piss.boy
Posts: 1491 - Karma: 10,622
Why is 5his in site discusion
Oct 9 2021 8:01PM
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BigPurpleSkiSuit
Posts: 9445 - Karma: 69,331
Disagree, while I may never have been a huge fan of their boots, their skis and artwork in the past few years have been really great.
Oct 10 2021 11:55PM
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eheath
Posts: 61733 - Karma: 124,581
eastrimskiingBig corporate taking out smaller businesses.

I think you might be a little lost here, but FT isn't a smaller business, they have been owned by K2 for a long time.
Oct 11 2021 12:26PM
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lil.Boye
Posts: 2734 - Karma: 12,513
Dude, they make poachers and the reckoner 122. They need some respect.

they also made the pettitors, which imo is one of the best pow skis, both in art style and skiability.
Oct 11 2021 1:08PM
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Session
Posts: 5403 - Karma: 22,510
It's not the end of the boots, just the silly name, and limited marketing.
Oct 11 2021 1:15PM
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Twig
Posts: 6431 - Karma: 60,453
K2 and the family of brands also support a ton of athletes, events, media platforms and other things within freeskiing. Yes, it's marketing but there are so many brands who do much less for the sport with their $$. Sure, they are a big company but they are one of the better ones in my books.
Oct 11 2021 2:47PM
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JsNeagle
Posts: 1405 - Karma: 1,577
K2 is pretty awesome. Sure, they have corporate owners, but the brand still feels more connected to the sport than many. They employ a lot of great people (and great skiers), have a robust team of riders, and are consistently active in the sport.

It's hard for me to understand the anger behind them getting rid of the Full Tilt brand name. They're still going to make the boots.
Oct 11 2021 3:27PM
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TreyDudski
Posts: 362 - Karma: 3,827
I 100% understand OP what youre saying but sadly the ski industry is going away from smaller business and more to a larger business scale... We're honestly lucky that K2 picked up FT, Line, etc. back in the day cause they are at least gonna carry on the products that we love, rather than someone like spider who would simply just take some of the ideas. Hopefully someone can figure out a way to do this with SAGA
Oct 11 2021 4:19PM
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KilaTsunami
Posts: 3235 - Karma: 30,968
What if the boots end up being great and everyone loves them!? I think they could pull that off.. They probably do recognize the loyal Full Tilt customers they inherited when absorbing the FT brand. K2 probably lurking these threads rn. HI K2!!! DONT FUCK THIS UP!!!! 😁
Oct 11 2021 6:02PM
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armchair_skier
Posts: 2404 - Karma: 30,517
K2 saved Line Skis & Full Tilt from going bust in the first place but yes
Oct 11 2021 6:13PM
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TRVP_ANGEL
Posts: 12548 - Karma: 116,901
Everyone a capitalist til K2 kills FT.
Oct 11 2021 7:30PM
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Christian_Bale
Posts: 2045 - Karma: 23,004
animator90% of brands are part of huge corporate umbrellas. Sego, ON3P, and Moment are the only relevant brands I can think of that aren’t part of one.

Vishnu and Surface. Both more relevant than sego and moment imho
Oct 11 2021 9:18PM
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iggyskier
Posts: 10451 - Karma: 10,029
What if...we wait to see what actually happens and then decide if it was good or bad? Outside that K2 is going to absorb the already owned-by-them Full Tilt brand - and that the boots will continue to be made - no one here outside K2 employees know what is going to happen. It's ok to let things happen before deciding what you think about them.
Oct 11 2021 9:33PM
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cobra_commander
Posts: 16909 - Karma: 4,681
K2 starts Full Tilt…
many years later K2 Consolidates Full Tilt brand into K2 brand…

this fucking idiot:
tHeY aRe KiLlInG sKiNg!


K2 has some issues, and done some craptastic shit over the years. This ain’t it.
Oct 11 2021 9:42PM
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animator
Posts: 4558 - Karma: 26,311
Christian_BaleVishnu and Surface. Both more relevant than sego and moment imho


Wait good point I forgot ab these lmao. Icelantic as well
Oct 11 2021 9:57PM
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animator
Posts: 4558 - Karma: 26,311
Christian_BaleVishnu and Surface. Both more relevant than sego and moment imho


Are those made in the USA tho? That was my original point but I forgot to say it lol

**This post was edited on Oct 11th 2021 at 9:58:50pm
Oct 11 2021 9:58PM
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VAiLiENS
Posts: 19 - Karma: 45
Neither K2, nor Vail are killing skiing. Change my mind.
Oct 11 2021 9:59PM
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skierman_jack
Posts: 1671 - Karma: 17,548
This thread has reminded me why the skiing community is literally the fucking worst. We are all cavemen incels
Oct 11 2021 10:29PM
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snowfinder
Posts: 2886 - Karma: 34,247
What does vail support besides wall Street bro coke parties?
Oct 11 2021 10:32PM
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beat
Posts: 30 - Karma: 113
Christian_BaleVishnu and Surface. Both more relevant than sego and moment imho


Tell me you only ski park without telling me you only ski park
Oct 11 2021 10:51PM
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Lonely
Posts: 6828 - Karma: 63,551
Christian_BaleVishnu and Surface. Both more relevant than sego and moment imho


HAHAHAHAHAHAHAHAHAHA
Oct 11 2021 11:11PM
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bradwalters
Posts: 389 - Karma: 3,137
KilaTsunamiWhat if the boots end up being great and everyone loves them!? I think they could pull that off.. They probably do recognize the loyal Full Tilt customers they inherited when absorbing the FT brand. K2 probably lurking these threads rn. HI K2!!! DONT FUCK THIS UP!!!! 😁


Don’t fuck up…got it! :)
Oct 12 2021 12:56AM
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animator
Posts: 4558 - Karma: 26,311
LonelyHAHAHAHAHAHAHAHAHAHA


Yeah I had the same reaction IRL 😂😂😂
Oct 12 2021 1:15AM
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Christian_Bale
Posts: 2045 - Karma: 23,004
animatorYeah I had the same reaction IRL 😂😂😂

I mean that's fair. Its just an opinion partly based on my personal preferences and which skiers Im following these days.
Oct 12 2021 1:35AM
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KilaTsunami
Posts: 3235 - Karma: 30,968
VAiLiENSNeither K2, nor Vail are killing skiing. Change my mind.


K2 just makes heavy ass, deadweight feeling skis. No problem there, just not for me.


Vail however doubled prices of the Drifter pass and made it the “Epic Pass” during Covid-19. A time where people had significantly less money and needed an outlet like Skiing more than ever. Then they downsized the terrain parks at all the East coast mountains. So Fuck them. BOUNS ROUND: I got a “speeding ticket” on my skis the first (and last) time I visited Vail mountain. They said I was straight lining and that’s not allowed anywhere on the hill. Fucking lame. Don’t defend that dickhead corporation.
Oct 12 2021 7:16AM
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cobra_commander
Posts: 16909 - Karma: 4,681
Christian_BaleVishnu and Surface. Both more relevant than sego and moment imho

I’d be surprised if Vishnu and Surface sell 1000 pairs a year between the two of them.
Oct 12 2021 12:24PM
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skierman_jack
Posts: 1671 - Karma: 17,548
cobra_commanderI’d be surprised if Vishnu and Surface sell 1000 pairs a year between the two of them.


I'd be surprised if you were right
Oct 12 2021 12:44PM
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FruitBootPro
Posts: 3157 - Karma: 14,401
cobra_commanderK2 starts Full Tilt…
many years later K2 Consolidates Full Tilt brand into K2 brand…

this fucking idiot:
tHeY aRe KiLlInG sKiNg!


K2 has some issues, and done some craptastic shit over the years. This ain’t it.


skierman_jackThis thread has reminded me why the skiing community is literally the fucking worst. We are all cavemen incels


ppl in action sports go insane over shit like this and it's pretty sad, huge bummer that K2 is just putting the FT models into their own lineup now but the kids in this sport nowadays think it's the end of the world and conclude that K2 is le evil dad ski corporation that is ruining everything "core" bc they don't know jack shit about the history of this sport

Nowadays in general kids assume anything that isn't "core" brand twintips or full tilts = lame and bad
Oct 12 2021 12:57PM
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Dilldoes
Posts: 761 - Karma: 5,853
Thread rating 2/10.

If you wanted to trash a company Blackdiamond is much more deserving.

Assholes didn't give to shits about the DSP not working until it was too late and someone was killed in BC.
Oct 12 2021 2:07PM
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