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Perusing through Level 1’s site last night, I took a look at some of the old mini mags they put out in 2006-2008. Maximum nostalgia and some real appreciation for all the time and effort that used to go into the yearly productions. Nearly brought a tear to my eye to see how cool and classic these were and how much skiing has changed.
Obviously there have not been true productions like this in skiing for a while and there’s less reason for companies to focus on print ads. But.. it’s clear that skiing used to have so much more hype in general. Maybe there just isn’t the same incentive there used to be.
