I would think there has been quite an uptick with everyone stuck @ home spending more time on their phones.... after so long people get bored of their ig feeds and tune back into NS to get something fresh.
Overall and for the foreseeable future I think getting more original content is going to be key to increasing site traffic / meaningful interaction. Personally I would like to see more narrative / storytelling type content on here. I think what cy has done is phenomenal and would love to see more in that regard.
The one thing that plagues NS is repeat content typically in the form of complaining / bitching about how some goon @ the hill wrecked someone's day or nearly hit someone's kid or how covid masks are dumb or whatever. That content gets absolutely blown up in the comments and often times is just endless bickering. Clearly that problem is not on NS to fix, but I think having more original or narrative based content would help to fill the site with more worthwhile traffic.
I think
@eheath is spot on and ahead of the curve about staying true to the forum style platform. Forum style platforms are going to make a tremendous comeback when social media dies, and I think in our current environment social media is dying more everyday.
I would love to see more NS interaction with small time ski hills / resorts though and maybe its just not attainable in a sport so driven by profit. I think everyone is well aware that there is no to little money in skiing and I would think if NS had coffers filled with money they would have already done alot of the outreach / improvements that has been suggested. I think crowdfunded jams might be the way to go. I would love to see parties at small time hills with the NS badge posted on the soccer mom pop up tents.