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I don't get it. When a company (supposedly) spends less than $50 a pair to build and then spends $200/pair to convince you to by them. It doesnt make me feel like The value is really there. I get its great for kids, I'de even recommend for 16 and under. But then I see salomon athletes competing with broken edges and atomic (same parent company probably get squeezed almost the same) athletes losing a heel peice in the middle of a half pipe run. Really makes you think.