NightFantasiesWhile we are on the topic of giveaway marketing strategies, do ski companies pay NS to run these campaigns? Does NS see any profit from it or is it purely for increased page traffic and selling email lists? Genuine question! I'll always commend this site for everything it's doing to stay alive.
Simple answer, yes they do. The giveaways, be they Instagram only or email signup, are one of the products we offer to brands to market with Newschoolers. That's the money that keeps Newschoolers alive, so we're super grateful to all the brands who choose to work with us in this or any other way. And also to all of you who do sign up, because each time you do, you are in effect, helping keep Newschoolers alive too.
And, of course, you can actually win some dope stuff. It kinda goes without saying that lots of the entries to these contests come from people who follow NS on the 'gram' but don't contribute day to day on the site. The winners are chosen at random (seriously guys and girls, head office is in the US. You guys sue each other for the tiniest stuff, you think we aren't following legal advice on this shit and doing it properly!?) but we are always stoked when we see a member's name we recognize show up and win. It's not every time, but it happens. We'd love to do some member-only giveaways but it's obviously in most brands' best interests to get as much exposure as possible, so that tends not to be the obvious way to go.
End of the day, we're stoked we've been able to give some dope shit away and make some funds towards keeping NS alive in the process. Thanks to everyone who gets involved in whatever way!