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Are they trying to appeal to all the zoomers out there? Is this some underground marketing by Activision to promote the new COD Black Ops: Cold War game? I don't understand the connection. I mean P White rides em so they must be hype.
Are they trying to appeal to all the zoomers out there? Is this some underground marketing by Activision to promote the new COD Black Ops: Cold War game? I don't understand the connection. I mean P White rides em so they must be hype.
I’m assuming you know what the b ops 118 are, these are just this seasons b ops 118 with a new name so yes they’re dope as fuck.
As far as who they are trying to market to, yah I’d say a mix of boomers and zoomers, the biggest market now and biggest upcoming market for the future, also the b ops line and 7 series have basically been placed under the sender/b ops models basically together
SavageBiffI’m assuming you know what the b ops 118 are, these are just this seasons b ops 118 with a new name so yes they’re dope as fuck.
As far as who they are trying to market to, yah I’d say a mix of boomers and zoomers, the biggest market now and biggest upcoming market for the future, also the b ops line and 7 series have basically been placed under the sender/b ops models basically together
I understand that, I'm just confused on why they are calling it the "gamer" among all the other possible names.
Aight. Rant time. Rossignol seems to have the dumbest marketing staff on the planet. They've got a pretty solid reputation as "dad skis", and all their current graphics suck ass. And the current rebrand is fucking stupid. They took a badass, beefy ski, that excels at ripping at mach 10 in just about any conditions, and going super big off of shit, and they call it the fucking Gamer. Like thats what you'd call your jr park ski. And the names of the rest of the line aren't that horrible. Sender (Cheesy but whatever), Escaper, Alpiner (we get it, you like to run up mountains in spandex), Holyshred (kinda dope), Smasher, and Wizbanger (kinda weird but ok). The og blackops 118 is one of my all time fav skis, but my current pair is already 4ish years old and beat to shit, and it is gonna be hard to replace them with a ski called the Gamer. Rossignol, if you are listening, eat my whole ass.
Are they trying to appeal to all the zoomers out there? Is this some underground marketing by Activision to promote the new COD Black Ops: Cold War game? I don't understand the connection. I mean P White rides em so they must be hype.
camo color and blackops and gamer, I think you're right lol
Just remember guys, you make the ski, the ski doesn’t make you. The only thing anyone’s gonna remember is your send. Tho I do share the thought, gamer is fucking stoopid but if it’s the right ski for you, then it’s the right ski, and it’s name don’t matter, for me I’ll take my yle pro over my b ops 9 outta 10 times.
Yah sux they are known as dad skis but that’s what sells and they can’t compete with pure park brands or core brands.
I still say eat my ass Rossi, you’ve devalued our b ops mystique, make your dad skis but leave our b ops alone, ant no dads sending it on a friggin b ops or super 7 rd.
Maybe next season they could rename it the stealth cock, they already got a cock as a mascot and think of the model names! Could have the black cock! The holy cock with a priest motif for lil boys and the lady cock for the girls with “ twin lips tech “ bc you know they gotta have their own rocker profile name, and of course the lady vag for our hockey players from Michigan 😎
**This post was edited on Dec 8th 2020 at 9:16:18pm
Really, why care about a name of a ski model, or the top sheet colors or design?
If it is a good ski, and works for the way you ski, why care?
Personally, all I care about is good performance. I couldn't care less about the color or name etc.
SendyMcSendyfaceAight. Rant time. Rossignol seems to have the dumbest marketing staff on the planet. They've got a pretty solid reputation as "dad skis", and all their current graphics suck ass. And the current rebrand is fucking stupid. They took a badass, beefy ski, that excels at ripping at mach 10 in just about any conditions, and going super big off of shit, and they call it the fucking Gamer. Like thats what you'd call your jr park ski. And the names of the rest of the line aren't that horrible. Sender (Cheesy but whatever), Escaper, Alpiner (we get it, you like to run up mountains in spandex), Holyshred (kinda dope), Smasher, and Wizbanger (kinda weird but ok). The og blackops 118 is one of my all time fav skis, but my current pair is already 4ish years old and beat to shit, and it is gonna be hard to replace them with a ski called the Gamer. Rossignol, if you are listening, eat my whole ass.
and their slogan for the entire series is "Ride Free". The Gamer and Sender are the weirdest name choices for Rossi I can think of. Holyshred and Wizbanger are dope and different. But Gamer and Sender are pathetic attempts at marketing to the freeride community.
It's a fucking amazing ski, they should let that say everything. and their old topsheets were 100x better
I think the Black Ops gamer name is hilarious.
I can totally imagine some stoned skiers sitting around saying “what if we named it the black ops.. gamer? Like the Call of Duty.”
Cue them somehow convincing rossignol. I think that’s some hilarious fuckaround shit, probably from the athletes themselves.
Also, their whole naming scheme is a big fuckaround, so who is surprised. Holy shred sounds like holy shit.
BradAusNzCoCaI think the Black Ops gamer name is hilarious.
I can totally imagine some stoned skiers sitting around saying “what if we named it the black ops.. gamer? Like the Call of Duty.”
Cue them somehow convincing rossignol. I think that’s some hilarious fuckaround shit, probably from the athletes themselves.
SendyMcSendyfaceAight. Rant time. Rossignol seems to have the dumbest marketing staff on the planet. They've got a pretty solid reputation as "dad skis", and all their current graphics suck ass. And the current rebrand is fucking stupid. They took a badass, beefy ski, that excels at ripping at mach 10 in just about any conditions, and going super big off of shit, and they call it the fucking Gamer. Like thats what you'd call your jr park ski. And the names of the rest of the line aren't that horrible. Sender (Cheesy but whatever), Escaper, Alpiner (we get it, you like to run up mountains in spandex), Holyshred (kinda dope), Smasher, and Wizbanger (kinda weird but ok). The og blackops 118 is one of my all time fav skis, but my current pair is already 4ish years old and beat to shit, and it is gonna be hard to replace them with a ski called the Gamer. Rossignol, if you are listening, eat my whole ass.
I can’t say I disagree, the limited, “undercover” vibe of the original Black Ops (the 118) was fucking sick. It was a big deviation from Rossignols typical skis and represented their athletes in a great way. When they decided to change pretty much every single ski to include Black Ops in the name, it ruined it. Now, since almost every ski is “Black Ops X,” it takes away from the uniqueness of what they created.
End rant, just glad I found out people agree w me.
Also, Gamer is a shitty name, but Holy Shred sounds like a fucking kids ski IMO.
animatorI can’t say I disagree, the limited, “undercover” vibe of the original Black Ops (the 118) was fucking sick. It was a big deviation from Rossignols typical skis and represented their athletes in a great way. When they decided to change pretty much every single ski to include Black Ops in the name, it ruined it. Now, since almost every ski is “Black Ops X,” it takes away from the uniqueness of what they created.
End rant, just glad I found out people agree w me.
Also, Gamer is a shitty name, but Holy Shred sounds like a fucking kids ski IMO.
One of my roommates caught wind that the entire line was switching to "Black Ops" prior to the announcement and I've been on edge since. I'm fine with the b ops becoming widely available--they're a dope ski and it seemed inevitable--but like you said, the name isn't unique anymore since the entire line took the name.
I do, however, support the rebrand. They needed it, the 7 series was wack. The fact that P White, Dahrk, and Tatum are still around makes me feel good about the freestyle section of the brand at the very least.
nkwillieOne of my roommates caught wind that the entire line was switching to "Black Ops" prior to the announcement and I've been on edge since. I'm fine with the b ops becoming widely available--they're a dope ski and it seemed inevitable--but like you said, the name isn't unique anymore since the entire line took the name.
I do, however, support the rebrand. They needed it, the 7 series was wack. The fact that P White, Dahrk, and Tatum are still around makes me feel good about the freestyle section of the brand at the very least.
"Freestyle" skis are the Gamer and the Holy Shred, and that's about it. Everything else is directional which is too bad because Rossi used to make some badass twins back in the day. They definitely know what they're doing though I guess, they have the money for market research and R&D so...
animator"Freestyle" skis are the Gamer and the Holy Shred, and that's about it. Everything else is directional which is too bad because Rossi used to make some badass twins back in the day. They definitely know what they're doing though I guess, they have the money for market research and R&D so...
Honestly when my blops (OG topsheet, not sure whether first or second year) decide to crap out, I'll just find something else to ride. There are definitely more freestyle rider-focused brands out there. Even though I think Rossi's change was smart, I'm not a brand loyalist
IdahoeI have gone into deep introspection on realized that the Black Ops Gamer 118 is the best ski name ever. I really think they just don't give a fuck.
Dude glad to hear! We're fuckin gamin' bro, I have a gameboy with Tetris right here let's game this mountain
SendyMcSendyfaceAight. Rant time. Rossignol seems to have the dumbest marketing staff on the planet. They've got a pretty solid reputation as "dad skis", and all their current graphics suck ass. And the current rebrand is fucking stupid. They took a badass, beefy ski, that excels at ripping at mach 10 in just about any conditions, and going super big off of shit, and they call it the fucking Gamer. Like thats what you'd call your jr park ski. And the names of the rest of the line aren't that horrible. Sender (Cheesy but whatever), Escaper, Alpiner (we get it, you like to run up mountains in spandex), Holyshred (kinda dope), Smasher, and Wizbanger (kinda weird but ok). The og blackops 118 is one of my all time fav skis, but my current pair is already 4ish years old and beat to shit, and it is gonna be hard to replace them with a ski called the Gamer. Rossignol, if you are listening, eat my whole ass.
Wow. you care A LOT about what a ski is named.
I'm stoked that rossi is making real skis in large quantities again. Rossi, like dynastar, used to be huge in the newschool scene, then just dropped off and only made dad skis for like 10 years. I'm stoked for the change in direction. May the soul 7 series never be revived.
wasatch_ratWow. you care A LOT about what a ski is named.
I'm stoked that rossi is making real skis in large quantities again. Rossi, like dynastar, used to be huge in the newschool scene, then just dropped off and only made dad skis for like 10 years. I'm stoked for the change in direction. May the soul 7 series never be revived.
Yeah I do lmao. Also I'm pretty sure that most of the BO line is just the old S series of skis with new names/graphics, and without the weird hexagons on the tip and tail. The ones I've flexed in the shop feel pretty similar, and the demographic of buyers seems to be the same.
SendyMcSendyfaceYeah I do lmao. Also I'm pretty sure that most of the BO line is just the old S series of skis with new names/graphics, and without the weird hexagons on the tip and tail. The ones I've flexed in the shop feel pretty similar, and the demographic of buyers seems to be the same.
Yeah, the Sender Ti is a good one and the Gamer/Holy Shred are good too, the rest are rebranded 7 series skis. The air tip is still there it’s just not visible anymore.
