Replying to Why does Rockstar make their athletes post cringe

You all know what I’m referring to. Why do you think they go the route of such forced content for their athletes? Do you think it works? Inb4 one of you say “well any press is good press” or “well look you’re talking about them right now”

whenever I see their athletes post such god awful posts with a rockstar in hand a little piece of me dies for them. They must have solid contracts.

How do you view them as a brand / their team vs red bull and monster?