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Why does Rockstar make their athletes post cringe

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VT_scratch
Posts: 8753 - Karma: 5,924
You all know what I’m referring to. Why do you think they go the route of such forced content for their athletes? Do you think it works? Inb4 one of you say “well any press is good press” or “well look you’re talking about them right now”

whenever I see their athletes post such god awful posts with a rockstar in hand a little piece of me dies for them. They must have solid contracts.

How do you view them as a brand / their team vs red bull and monster?
Sep 23 2020 12:08PM
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little1337
Posts: 8191 - Karma: 46,483
I can't stand it, is anything sacred anymore? it makes me sick to my stomach seeing these people sell out like that. Thats why I use Imodium multi-symptom relief capsules for instant action


**This post was edited on Sep 23rd 2020 at 4:42:30pm
Sep 23 2020 12:21PM
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snowfinder
Posts: 2814 - Karma: 33,686
you made a thread about it so the marketing works.

**This post was edited on Sep 23rd 2020 at 1:05:01pm
Sep 23 2020 12:27PM
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iced
Posts: 3070 - Karma: 17,945
I have always seen more children/young adults drink energy drinks than adults (That being said, I am 20, so the bulk of my life experience has been with children). They all most likely started because of friends/cool athletes they look up to. These athletes need to be accessible to people with a juvenile understanding of a sport they find cool, so accessible language/advertising must be used to gin this audience.
Sep 23 2020 12:31PM
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Obama_care
Posts: 581 - Karma: 2,759
Their athletes are so dope but they ruin them it’s super annoying but then true that their marketing is working on use
Sep 23 2020 12:33PM
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VT_scratch
Posts: 8753 - Karma: 5,924
little1337I can't stand it, is anything sacred anymore? it makes me sick to my stomach seeing these people sell out like that. Thats why I use Imodium multi-symptom relief capsules for instant relief.


**This post was edited on Sep 23rd 2020 at 12:22:00pm


I'm happy these athletes are getting paid. People always see energy drink sponsors are the big ones. I'm just confused with their marketing strategy, it seems so forced and whack.
Sep 23 2020 12:51PM
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shinbangclan
Posts: 1177 - Karma: 7,545
People who work in marketing generally have no grasp of reality outside of their little marketing world
Sep 23 2020 12:59PM
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eheath
Posts: 61384 - Karma: 121,220
VT_scratchI'm happy these athletes are getting paid. People always see energy drink sponsors are the big ones. I'm just confused with their marketing strategy, it seems so forced and whack.


Social media is the main advertising platform right now for rockstars demographic, having your product in any post is beneficial to companies whose primary market is teens and young adults.
Sep 23 2020 1:00PM
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GrandThings
Posts: 3059 - Karma: 30,608
They're not marketing to the woke dude who religiously follow skiing, posts on internet forums and follows along with the industry.

They're marketing to the 13 year old kids that don't realize what sponsorship actually is and think Alex Hall and Vinny Cash pick their sponsors and actually like drinking the stuff...(I will say Rockstar's athlete posts are especially cringe compared to Monster, and it seems like Red Bull is actually one of the sickest sponsors to have even tho those athletes also clearly have post-obligations.)

I was listening to Torstein Horgmo's Bomb Hole podcast the other day and he told an interesting story that his Monster team managers were mad that in his footage of his triple cork (the first ever done on a snowboard) his beanie was off-center and you couldnt see the logo enough. I also remember the scene in The Crash Reel where Kevin Pearce's agent is helping him put stickers on his board saying like "ok you need two 4-inch Mountain Dew stickers on the nose and tail, 1 5-inch Oakley logo between the bindings, and 4 Burton stickers of your choice." Not really related to the thread but I just think this stuff is super interesting and am always amazed at how intricate and curated some of this stuff is
Sep 23 2020 3:17PM
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VT_scratch
Posts: 8753 - Karma: 5,924
GrandThingsThey're not marketing to the woke dude who religiously follow skiing, posts on internet forums and follows along with the industry.

They're marketing to the 13 year old kids that don't realize what sponsorship actually is and think Alex Hall and Vinny Cash pick their sponsors and actually like drinking the stuff...(I will say Rockstar's athlete posts are especially cringe compared to Monster, and it seems like Red Bull is actually one of the sickest sponsors to have even tho those athletes also clearly have post-obligations.)

I was listening to Torstein Horgmo's Bomb Hole podcast the other day and he told an interesting story that his Monster team managers were mad that in his footage of his triple cork (the first ever done on a snowboard) his beanie was off-center and you couldnt see the logo enough. I also remember the scene in The Crash Reel where Kevin Pearce's agent is helping him put stickers on his board saying like "ok you need two 4-inch Mountain Dew stickers on the nose and tail, 1 5-inch Oakley logo between the bindings, and 4 Burton stickers of your choice." Not really related to the thread but I just think this stuff is super interesting and am always amazed at how intricate and curated some of this stuff is


great response. I want to listen to that episode with torstein.
Sep 23 2020 4:56PM
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hi_vis360
Posts: 4823 - Karma: 48,576
icedI have always seen more children/young adults drink energy drinks than adults (That being said, I am 20, so the bulk of my life experience has been with children). They all most likely started because of friends/cool athletes they look up to. These athletes need to be accessible to people with a juvenile understanding of a sport they find cool, so accessible language/advertising must be used to gin this audience.


construction workers and tradespeople slam energy drinks every day, it's more common than you think. There is a reason every gas station has a fridge full of them
Sep 23 2020 5:10PM
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Knapzach
Posts: 470 - Karma: 5,139
Homies gotta get paid
Sep 23 2020 5:59PM
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danbrown
Posts: 11932 - Karma: 21,780
always funny to see all the rockstar athletes posting instagrams the last 2 days of the month to fulfill obligations
Sep 23 2020 6:05PM
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CatdickBojangles
Posts: 6194 - Karma: 62,744
Doesn’t Rockstar include it in their contracts that they have to post so many times on social media and it has to include the product?
Sep 23 2020 7:45PM
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-Dan
Posts: 7113 - Karma: 51,126
It’s like cops giving traffic tickets. Ya hate yo see it but at the end of the month everyone got quotas to meet.
Sep 23 2020 7:48PM
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eheath
Posts: 61384 - Karma: 121,220
CatdickBojanglesDoesn’t Rockstar include it in their contracts that they have to post so many times on social media and it has to include the product?


Insert any brand name for this one, rockstar just lets their athletes do whatever with no structure so its more obvious.
Sep 23 2020 9:16PM
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tri_photo
Posts: 1530 - Karma: 7,195
I work in commercial HVAC, it’s true. I personally don’t drink them much, I prefer my coffee haha
pinkcamo1000construction workers and tradespeople slam energy drinks every day, it's more common than you think. There is a reason every gas station has a fridge full of them
Sep 23 2020 10:50PM
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armchair_skier
Posts: 2215 - Karma: 27,802
pinkcamo1000construction workers and tradespeople slam energy drinks every day, it's more common than you think. There is a reason every gas station has a fridge full of them


This. This and coffee that is 50% milk.
Sep 24 2020 7:29AM
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theabortionator
Posts: 51491 - Karma: 160,656
Energy drinks suck, but i like sll the money theyve brought to the sport
Sep 24 2020 10:08AM
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CharlzHub
Posts: 1145 - Karma: 8,319
their athletes are sick and I love their social media content even when it does have cringe rockstar promo in it. That being said, I’ve never bought a rockstar drink in my life so I don’t think their marketing is working very well
Sep 24 2020 8:58PM
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dolanslebensraum
Posts: 5959 - Karma: -13,099
GrandThingsThey're not marketing to the woke dude who religiously follow skiing, posts on internet forums and follows along with the industry.

They're marketing to the 13 year old kids that don't realize what sponsorship actually is and think Alex Hall and Vinny Cash pick their sponsors and actually like drinking the stuff...(I will say Rockstar's athlete posts are especially cringe compared to Monster, and it seems like Red Bull is actually one of the sickest sponsors to have even tho those athletes also clearly have post-obligations.)

I was listening to Torstein Horgmo's Bomb Hole podcast the other day and he told an interesting story that his Monster team managers were mad that in his footage of his triple cork (the first ever done on a snowboard) his beanie was off-center and you couldnt see the logo enough. I also remember the scene in The Crash Reel where Kevin Pearce's agent is helping him put stickers on his board saying like "ok you need two 4-inch Mountain Dew stickers on the nose and tail, 1 5-inch Oakley logo between the bindings, and 4 Burton stickers of your choice." Not really related to the thread but I just think this stuff is super interesting and am always amazed at how intricate and curated some of this stuff is

The fact no energy drink wants to sponsor me to be a professional troll is bullshit.



rockstar is not going to survive against monster. Monster might even put red bull out of biz too.

i drink like 4-5 diet grape monsters a day. For a diet beverage they taste awesome you all should try them.

could somebody pm me what the cringey athlete statement was? Idk why nobody just drops the source
Sep 24 2020 9:07PM
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dolanslebensraum
Posts: 5959 - Karma: -13,099
-DanIt’s like cops giving traffic tickets. Ya hate yo see it but at the end of the month everyone got quotas to meet.

Police quotas are literally cancer.



“hurr durr we arent gna fill our police guotas sarge!”
”dont worry Irish, we can lower the speed limit and write new laws so the quotas will be full again”

if police quotas were a person i would eat their children in front of them.

so fucking degenerate... its fucking low iq cancerous government shit.

**This post was edited on Sep 25th 2020 at 1:03:35am
Sep 24 2020 9:11PM
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animator
Posts: 4547 - Karma: 26,214
danbrownalways funny to see all the rockstar athletes posting instagrams the last 2 days of the month to fulfill obligations


Lmao this is why AHall always posts a video of him doing a 630 out with a Rockstar up to his ear like a phone
Sep 24 2020 11:48PM
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k-rob
Posts: 14217 - Karma: 2,891
honestly from a medical standpoint drinking energy drinks is about as good for you as doing hard drugs, it has striking similar effects on your bodily functions over time and thats why every can says dont drink more than 1 a day but 99% of the people who drink them won't even take that seriously so, the real question here is, does selling heart-stopping sludge in a can and marketing it as energy really have any place in a moral society anyways?
Sep 25 2020 4:24AM
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theabortionator
Posts: 51491 - Karma: 160,656
CharlzHubtheir athletes are sick and I love their social media content even when it does have cringe rockstar promo in it. That being said, I’ve never bought a rockstar drink in my life so I don’t think their marketing is working very well


Some kids drink like 3 a day though. Im glad i never got into that shit but there's def a market.
Sep 25 2020 5:18AM
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little1337
Posts: 8191 - Karma: 46,483
Sep 25 2020 7:16AM
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ScaryDumpTruck
Posts: 584 - Karma: 3,392
little1337


Lmao, that's a perfect example
Sep 25 2020 8:41AM
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GrandThings
Posts: 3059 - Karma: 30,608
k-robhonestly from a medical standpoint drinking energy drinks is about as good for you as doing hard drugs, it has striking similar effects on your bodily functions over time and thats why every can says dont drink more than 1 a day but 99% of the people who drink them won't even take that seriously so, the real question here is, does selling heart-stopping sludge in a can and marketing it as energy really have any place in a moral society anyways?


Still not as harmful to the general public as alcohol or cigs....(both of which I am a huge fan of fwiw)
Sep 25 2020 8:47AM
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armchair_skier
Posts: 2215 - Karma: 27,802
k-robhonestly from a medical standpoint drinking energy drinks is about as good for you as doing hard drugs, it has striking similar effects on your bodily functions over time and thats why every can says dont drink more than 1 a day but 99% of the people who drink them won't even take that seriously so, the real question here is, does selling heart-stopping sludge in a can and marketing it as energy really have any place in a moral society anyways?


You don't live in a moral society.
Sep 25 2020 9:26AM
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skierman
Posts: 8269 - Karma: 7,152
little1337


He tagged Napier though so fuck you. This is a legit post.
Sep 25 2020 2:05PM
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VT_scratch
Posts: 8753 - Karma: 5,924
The referenced post has been removed.


Yes I run my own business
Sep 25 2020 5:26PM
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hi_vis360
Posts: 4823 - Karma: 48,576
VT_scratchYes I run my own business


no this is newschoolers so I'm pretty sure you're 12
Sep 25 2020 5:50PM
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VT_scratch
Posts: 8753 - Karma: 5,924
The referenced post has been removed.


are you trying to say there is shit I have to do at my job that I don't like? yeah, of course. this isn't an attack on the athletes of rockstar, I get they have obligations to fill. this is about rockstars marketing method of choice.
Sep 25 2020 5:58PM
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3mania
Posts: 2597 - Karma: 10,190
Everyone needs to get over this SJ W / moral police shit. If weed dispensaries, alcohol industry, Phillip Morris or Red Bull wants to pay some skiers I don't give a shit. If you don't like their products don't buy them. Don't try to tell adults what they can put into their bodies. I'm pretty sure McDonals and Diet Coke are some of the nastiest shit imaginable, but you don't see people throwing a fit when they sponsor something.
Sep 25 2020 6:26PM
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eheath
Posts: 61384 - Karma: 121,220
VT_scratchare you trying to say there is shit I have to do at my job that I don't like? yeah, of course. this isn't an attack on the athletes of rockstar, I get they have obligations to fill. this is about rockstars marketing method of choice.


What would you recommend they do instead? Rockstar does pretty well IMO, like I said earlier, their demo is only on instagram so the more posts the better. Doesnt matter if its good or not, whens the last time you saw a "good" ad?
Sep 25 2020 6:40PM
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VT_scratch
Posts: 8753 - Karma: 5,924
eheathWhat would you recommend they do instead? Rockstar does pretty well IMO, like I said earlier, their demo is only on instagram so the more posts the better. Doesn't matter if its good or not, whens the last time you saw a "good" ad?

Idk, Monster athletes seem to get the message out there enough just by posting shred clips while wearing a beanie, not forcing some caption and posing with a can? Or Redbull helps their athletes tackle wild projects and then puts out cool video content of it. At the end of the day, it makes me think less of Rockstar.
Sep 25 2020 7:41PM
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vibecheck
Posts: 3112 - Karma: 15,178
Money is money
Sep 25 2020 7:49PM
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VT_scratch
Posts: 8753 - Karma: 5,924
vibecheckMoney is money


we're talking about rockstars marketing choice, not athletes accepting a cheque to do so
Sep 25 2020 8:09PM
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hi_vis360
Posts: 4823 - Karma: 48,576
eheathwhens the last time you saw a "good" ad?


https://www.newschoolers.com/videos/watch/931418/ON3P-4
Sep 25 2020 8:47PM
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TACO-DOG.exe
Posts: 11987 - Karma: 12,255
i feel like rockstar is the only reason sean jordan posts anything on instagram. i don't blame the guy either. if i had the chance to be paid to ski with the condition that i make 2 posts a month with the product i 100% would.
Sep 27 2020 3:30PM
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TRVP_ANGEL
Posts: 12468 - Karma: 115,426
well any press is good press, you’re talking about them right now
Sep 27 2020 5:56PM
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SofaKingSick
Posts: 9148 - Karma: 59,451
.Dadi feel like rockstar is the only reason sean jordan posts anything on instagram. i don't blame the guy either. if i had the chance to be paid to ski with the condition that i make 2 posts a month with the product i 100% would.



this is pretty much my take on it. if companies wanna give dope skiers money to ski and posting stupid pictures with cans of energy drinks helps them pay the bills, do it up buddy!
Sep 28 2020 12:17PM
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Pipe_Munky
Posts: 10888 - Karma: 2,184
Sep 28 2020 12:39PM
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DrZoidberg
Posts: 5675 - Karma: 4,268
They're athletes not actors. Whether they love Monster or not that's not going to stop them from being total knobs on camera.
Sep 28 2020 11:06PM
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FruitBootPro
Posts: 3013 - Karma: 13,122
3maniaEveryone needs to get over this SJ W / moral police shit. If weed dispensaries, alcohol industry, Phillip Morris or Red Bull wants to pay some skiers I don't give a shit. If you don't like their products don't buy them. Don't try to tell adults what they can put into their bodies. I'm pretty sure McDonals and Diet Coke are some of the nastiest shit imaginable, but you don't see people throwing a fit when they sponsor something.


The post was about how the social media marketing comes off as forced and cringy, not about it possibly being immoral for brands to use athletes to promote an unhealthy product
Sep 28 2020 11:12PM
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