Replying to Skiing figurehead from an outside perspective

Kinda curious what you guys think. From a more removed perspective who do you think the public perceives as the figurehead of skiing. When everyone thinks swimming they think Michael Phelps what do you think this would equate to in a skiing world. I feel like so many names and faces are only recognized by such a select group of people and even some of the most famous ones like Candide are illusive. Henrik seems to be the obvious choice for most or Tanner Hall but remember FIS glorifies racing. Do people even think of anyone at all? that being said the best doesn't seem to always mean most notable.