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What does everyone think about where Instagram is taking skiing? For one it's great because it allows for everyone to put out content and follow along but it also seems to be taking away from full edits and ski movies all together.
Like you said there are pros and cons. One con is that there will probably be more Fagan's in the future coming from Insta and Tik Tok, but that could also be seen as a plus because it inspires more people to ski and stay active.
little1337Like you said there are pros and cons. One con is that there will probably be more Fagan's in the future coming from Insta and Tik Tok, but that could also be seen as a plus because it inspires more people to ski and stay active.
Do you think there is an over saturation of content? Seems to be a lot of content which you can spend hours watching but it can be lacking in the quality. I'm not gonna lie there is a lot of impressive tricks being put up on the gram, but just the quality of it wether that be the filming or the editing. You use to be able to watch an edit and see the work put into making it come together. Also, there doesn't seem to be much incentive in making edits when a couple iphone shots of banger tricks get 5x the amount of views.
I honestly have to give credit for instagram for getting me into skiing... Don't get me wrong, I was obsessed with Faction's This Is Home and On3p 1-3 a few years back, but without instagram I wouldn't have discovered those projects.
K yes it might be taking length off of ski edits but it will never replace ski movies. Its also a great way for smaller skiers to be discovered, in fact i found some of my favorite skiers over instagram. So I feel like the pros outway the cons.
hsolomonDo you think there is an over saturation of content?
This is the biggest issue I have with instagram and I honestly hate watching most skiing now as a result. There are so many people who HAVE to post every single ski-related thing that they do. Like don’t get me wrong I’d rather see an edit over some lame ass picture of someone’s girlfriend/boyfriend, but I really don’t give a fuck about your summer setup clips.
And I swear half of the skiers on Instagram drop the same exact fucking edit every other day. Excessive slow-mo and soundcloud rap is so played out. You’re not original for using animations either
I like how on ns you watch an edit with maybe 15 upvotes and have no idea what to expect. You also generally don't know who the skier is so there's no prejudice. Feels like a slot machine.
On IG most things feel overedited and it always feels like someone's trying to sell me on how amazing their life is. It's also easy to figure out who they are and who they know...like a social status.
The best edits are those ns ones you've watched a hundred times that's just some random blue name skier that maybe has 50 upvotes. Those hit deep
hsolomonDo you think there is an over saturation of content? Seems to be a lot of content which you can spend hours watching but it can be lacking in the quality. I'm not gonna lie there is a lot of impressive tricks being put up on the gram, but just the quality of it wether that be the filming or the editing. You use to be able to watch an edit and see the work put into making it come together. Also, there doesn't seem to be much incentive in making edits when a couple iphone shots of banger tricks get 5x the amount of views.
Thats very true, I guess it just comes with the medium being so easy and instant to use. I hope people continue to make ski movies and I think there will always be a market for it. I guess the plus side is that Instagram allows people who never would have put out any videos of them skiing to actually post content and motivate themselves to ski more. I also see that it can 'oversaturate the market' so to speak but it's also pretty cool imo to see clips from your favorite skiers that wouldn't have made it into an edit or just some behind the scenes of a shoot or something.
There are also the people that have the exact same clips in their previous edit and they just "modify" the edit with added 2-3 clips and add a different song. Then in the caption they say something like "sorry for the repeated clips" and it pisses me off so bad. like why even post it if your going to apologize or reuse the same 180 or your lame straight line or carving.
I think in ski movies its like 95% good stuff and 5% bad
Newschoolers is like 80% good stuff and 20% bad
Youtube is like is like 50/50 id say
instagram 70% is garbage but it is a good place to find local good skiers.
Skiing content on tiktok is 1000000000% fucking horrible
flavourtownI think in ski movies its like 95% good stuff and 5% bad
Newschoolers is like 80% good stuff and 20% bad
Youtube is like is like 50/50 id say
instagram 70% is garbage but it is a good place to find local good skiers.
Skiing content on tiktok is 1000000000% fucking horrible
I think people often leave youtube out of this discussion. 10 to 15 minute videos with teaser content on insta is the future of ski media I think. I mean, look at the success of LTC
Insta is good for smaller skier to get their content out but to an extent. You can drop a long length edit or movie on insta. Its more for youtube, vimeo, ns, and stuff like that. Insta is good for post a few clips but you can't rely on it for you to become pro or sponsored or blow up. NS is great because there are always a ton skiers that support each other, a lot don't even know each other. It for the sport and progression, and not the clout.
pinkcamo1000I think people often leave youtube out of this discussion. 10 to 15 minute videos with teaser content on insta is the future of ski media I think. I mean, look at the success of LTC
LTC was well successful before the time of Instagram and they've done great to keep them honest every season. I don't know if that kind of series could grow to the same success today from a new seed among Insta and stuff, but it's possible.
I agree, I think 10-20 minute free, web-hosted series and mini-movies are a great, if not the best. Unfortunately, it is usually hard to get sponsors to support little web projects like that, a lot of great content in that realm is sporadic and temporary.
You’re about 8 years late on this thread bub. Insta vids killed edits ages ago. Insta will die off eventually / slow it’s roll once people realize getting your footage seen once is dumb af
toastLTC was well successful before the time of Instagram and they've done great to keep them honest every season. I don't know if that kind of series could grow to the same success today from a new seed among Insta and stuff, but it's possible.
I agree, I think 10-20 minute free, web-hosted series and mini-movies are a great, if not the best. Unfortunately, it is usually hard to get sponsors to support little web projects like that, a lot of great content in that realm is sporadic and temporary.
yeah I think that you're right about the sporadic thing, you're not going to generate a big following by dropping one project a year. I think that what ON3P has been doing is what we're going to see in the future - ski companies hiring a variety filmers to create 3 to 4 project per season for their company.
eheathNews flash, most posts by professional skiers are ads my guy, you just happen to receive that ad with no cost to the athlete.
dude these two things are not the same. If I follow a specific skier on the gram that means I have decided that yes, I want to see their content, ads and all. It's MY decision, and if I don't like it I can unfollow them. Getting rando posts from skiers you don't even follow who have paid insta to promote their content is completely different. Yes they're both advertising but that doesn't make it the same thing. In one case the customer is controlling what ads they see, in the other the website is deciding what I see.
pinkcamo1000dude these two things are not the same. If I follow a specific skier on the gram that means I have decided that yes, I want to see their content, ads and all. It's MY decision, and if I don't like it I can unfollow them. Getting rando posts from skiers you don't even follow who have paid insta to promote their content is completely different. Yes they're both advertising but that doesn't make it the same thing. In one case the customer is controlling what ads they see, in the other the website is deciding what I see.
Thats my point, you don't have control over what you look at, Instagram inserts ads like every 3 posts now AND your favorite athletes #ad @sponsors every fucking post brother, every single one is an ad. I understand you enjoy seeing this content and you are going to follow your favorite skier, but every post by a skier with 10k+ posts is an ad and you all need to understand that. Instagram is an advertising platform, its the majority of online advertising for most brands now.
eheathNews flash, most posts by professional skiers are ads my guy, you just happen to receive that ad with no cost to the athlete.
Idk about MOST posts. Probably depends on the skier.
I guess my screenshot wasn't the best example because I'm mainly referring to non-professional weekend warriors who feel the need to start an Instagram page for their "adventures" and then pay for engagement. The other day I got an ad for @skiing_brothers
nosebutterpizzaIdk about MOST posts. Probably depends on the skier.
I guess my screenshot wasn't the best example because I'm mainly referring to non-professional weekend warriors who feel the need to start an Instagram page for their "adventures" and then pay for engagement. The other day I got an ad for @skiing_brothers
I get these too and have talked to plenty of people who get them too, its fine, its pay to play, its how social has been for years.
If a skier tags their sponsors, its an ad brother.
pinkcamo1000dude these two things are not the same. If I follow a specific skier on the gram that means I have decided that yes, I want to see their content, ads and all. It's MY decision, and if I don't like it I can unfollow them. Getting rando posts from skiers you don't even follow who have paid insta to promote their content is completely different. Yes they're both advertising but that doesn't make it the same thing. In one case the customer is controlling what ads they see, in the other the website is deciding what I see.
At the end of the day though, are you pissed off that the ads you are seeing on instagram are skiing content? Instagram is going to force advertising down your throat either way, but the algorithm decided that it would force skiing down yours. Would you rather it be for the same shit you see on TV? It's always interesting to hear the debate go down, because at the end of the day instagram is an ad platform whether it's been paid for or not. If users were only shown "ads they want to see" (ie content from pages they follow) wouldn't that just perpetuate an echo chamber of content that's coming to you? Without being shown new content regularly (quality of it aside) how are new pages going to have a shot at growing?
No doubt that reposting other peoples footage and paying for likes on it is sheisty business.... and at the end of the day Hashtags are really the thing put in place to expand users boundaries of content consumption; but consider the other side of the coin where some kid has put together a quality edit and wants to promote it cheaply in order to gain some traction, would you not prefer to support them over the next Doritos ad? I think the accessibility of promoted posts helps level the playing field for small/independent business to grow more, which is good for both instagram and its users... it just tends to be a double edged sword sometime for those trying to make quick instacash.
LemuelYou’re about 8 years late on this thread bub.
fuck off condescending, it’s still a relevant conversation. 8 years ago you couldn’t even post videos on insta yet. there are still great but much more infrequent edits posted online. insta is not going to “die” and if it does something else will take its place, but it will be unlikely ski content would return to the same formats as 10 years ago.
Nah you're right - I prefer skiing ads over everything, obviously. I was just saying that getting a ski ad chosen by the algorithm is different from your favorite pro tagging his sponsors. They're both ads but one I chose to see, the other I didn't.
I don't really get your argument about the echo chamber though...isn't it every social media platform's goal to essentially create echo chambers with highly targeted ads? Even though they try to brand social media as a way to branch out and connect with different people, what it's really doing is connecting like-minded people across the globe who can then isolate themselves in highly specific communities, which are a gold mine for advertisers.
NightFantasiesAt the end of the day though, are you pissed off that the ads you are seeing on instagram are skiing content? Instagram is going to force advertising down your throat either way, but the algorithm decided that it would force skiing down yours. Would you rather it be for the same shit you see on TV? It's always interesting to hear the debate go down, because at the end of the day instagram is an ad platform whether it's been paid for or not. If users were only shown "ads they want to see" (ie content from pages they follow) wouldn't that just perpetuate an echo chamber of content that's coming to you? Without being shown new content regularly (quality of it aside) how are new pages going to have a shot at growing?
No doubt that reposting other peoples footage and paying for likes on it is sheisty business.... and at the end of the day Hashtags are really the thing put in place to expand users boundaries of content consumption; but consider the other side of the coin where some kid has put together a quality edit and wants to promote it cheaply in order to gain some traction, would you not prefer to support them over the next Doritos ad? I think the accessibility of promoted posts helps level the playing field for small/independent business to grow more, which is good for both instagram and its users... it just tends to be a double edged sword sometime for those trying to make quick instacash.
You want to see some really scary shit find an instagram “model” du jour and swipe all the way to the end of their feed - pics wit’s friends and family, then slowly swipe up and you can always find the point where they realized posting pics of T&A is more lucrative
Makes a couple shit skiing posts look like sunshine and rainbows
pinkcamo1000Nah you're right - I prefer skiing ads over everything, obviously. I was just saying that getting a ski ad chosen by the algorithm is different from your favorite pro tagging his sponsors. They're both ads but one I chose to see, the other I didn't.
I don't really get your argument about the echo chamber though...isn't it every social media platform's goal to essentially create echo chambers with highly targeted ads? Even though they try to brand social media as a way to branch out and connect with different people, what it's really doing is connecting like-minded people across the globe who can then isolate themselves in highly specific communities, which are a gold mine for advertisers.
Oh for sure it is, I think we're in agreement there. Bringing up the echo chamber I was talking more about the way users curate content (if your feed was solely followed pages). Ads definitely prey on the echo chamber, but I'm not sure whether they are responsible for creating it. Not sure if that makes sense or not.
Personally, I use instagram solely for skiing and music content and I've noticed that the "sponsored pages" shown to me are on a little more broad of a scale than my interests. Rather than skiing I'll be shown "action sports", rather than eurorack synthesizers it's "music production" and so on. Admittedly I've found some really cool pages and content through these ads, so I don't think it's bad practice as I'd much rather be exposed to someones art via ad than a product.
I'm pretty sure if the mid 2000's youtube discovery algorithm could be applied across the board the internet would be a much better place haha.
toastfuck off condescending, it’s still a relevant conversation. 8 years ago you couldn’t even post videos on insta yet. there are still great but much more infrequent edits posted online. insta is not going to “die” and if it does something else will take its place, but it will be unlikely ski content would return to the same formats as 10 years ago.
Sorry, instagram started videos in 2013 so 7 years ago. Instagram will die, obviously because something else will take its place. I can see it being personal websites. Your bookmark bar will be your feed. You follow the websites of people and brands that you like. They will be much more inclusive. All your shit in one place. You won’t have to follow NS on instagram, Facebook, Twitter, etc. same with your favorite athlete. Bring it all into one space that is the hub for all of that.
once that happens, regular edits will return because there will be no rules or regulations on length, how it’s viewed etc. simplicity is the future
LemuelSorry, instagram started videos in 2013 so 7 years ago. Instagram will die, obviously because something else will take its place. I can see it being personal websites. Your bookmark bar will be your feed. You follow the websites of people and brands that you like. They will be much more inclusive. All your shit in one place. You won’t have to follow NS on instagram, Facebook, Twitter, etc. same with your favorite athlete. Bring it all into one space that is the hub for all of that.
once that happens, regular edits will return because there will be no rules or regulations on length, how it’s viewed etc. simplicity is the future
This would be awesome, I would LOVE if this was the future of the internet. But in my opinion what you describe is much more the internet in 2010 than it is now. The internet used to be much bigger, think of how many dozens of random websites you went to 10, 15 years ago. But now it's consolidated, bought out, and throttled. Most people only use an handful of websites for media, news, and socializing. Between Google's preferential treatment to display ads as the top "search results" (not just the actual ads in the search results, literally all of the search results for the first couple dozen pages), algorithmic marketing/profiling/lack of privacy that turns a lot of ads/websites into personalized echo chambers, legislation like SOPA and PIPA, the internet is much less accessible. Not to say that there is not the same diversity online as there was 10 years ago, I bet there's vastly more content and more varied media online now, but the pathways to "stumble upon" and access those websites have all been broken down by the capitalization of the internet. Corporate interests have built digital highways to websites like Instagram, FB, major news outlets like CNN or Fox or BBC, etc. with "onramps" everywhere and no "offramps." By channelizing the traffic on the internet to just these sites, it makes advertising much more efficient and targeted. It's all in one place! Instead of having to buy advertising space on hundreds of different websites, restructuring the internet so everyone uses the same couple sites means $$$$$. I love what you propose, but diversification of websites (having personal websites, brand websites, etc as your method of browsing) will not happen because it means less money for advertisers, ISPs, and corporations. You are right, simplicity is the future, but that means the continued capitalization of the internet will make it smaller, more restricted, and more heavily advertised. Just like what happened with TV...
Instagram sucks chode. No instagram post will ever match the hype a 16 yr old gets watching TJ Schiller 7 Sunny Days every god damn day during the fall. Fuck instagram.
I asked Nick Waggoner (Sweetgrass) if he’d ever make another movie like Valhalla. He said thanks to instagram and the over saturation of content it wouldn’t be feasible to ever do a project like that again.
Ski movies used to be art. Now we just have the Fagan brothers jerking each other off.
Thanks instagram.
LemuelI can see it being personal websites. Your bookmark bar will be your feed. You follow the websites of people and brands that you like. They will be much more inclusive. All your shit in one place.
I really don't see this reasonably happening. If anything, there will be some app that dumbs everything down even more and completely sucks the attention of the user (tiktok anyone?? incredibly addicting lol)
AsherDonati24Insta is good for smaller skier to get their content out but to an extent. You can drop a long length edit or movie on insta. Its more for youtube, vimeo, ns, and stuff like that. Insta is good for post a few clips but you can't rely on it for you to become pro or sponsored or blow up. NS is great because there are always a ton skiers that support each other, a lot don't even know each other. It for the sport and progression, and not the clout.
