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r00kieThey also think JLev still leads Line so.....
DolanReloadedYeah i noticed that. Fuck owler. Right after i screencapped the page it sprung a no exit pop up trying to make me sign up for owler. I cant stand sites that pull that vulture shit
little1337Any news site that has a paywall instantly makes me exit out. No news is important enough to watch that tide stick ad for the 100th time
eheathArmada has more than 8 employees, but not much more, but because they are owned by a large corporation they can consolidate tasks among a tight knit group, as it has always been at armada.
dan4060I would not trust that website.
Having said that, didn't Armada sell for something like 5 million? Armada has a very limited reach in the ski world, they don't sell carving skis or skis for rental shops. While I like the company, I own some JJ's and they are absolutely sick, we have to remember that the volume they produce is going to be significantly less than rossi or someone like that. They are a much bigger deal in the world of serious skiers than they are in the general ski world.
I read somewhere that 95% of skiers ski 5 or fewer days a year. I don't know how they are defining a skier, but we have to remember that skiing and snowboarding are sports that the vast majority of participants are very casual about. Most people on the slopes are going a few days a year at most. This differs from something like surfing because it takes quite a bit of time to simply become a competent surfer. Someone can go a few days a year and awkwardly negotiate a groomer, but in order to surf a soft, shoulder high wave and go down the line takes much more time and effort. Surfing has a much steeper learning curve early on, although it flattens out relative to skiing. I am NOT saying that skiing and snowboarding are inherently easier than surfing at a high level, I don't believe that, but because of the nature of the sports one can ski or snowboard very casually and be able to do it, albeit at a level that most of us would consider jerryish. Simply being a jerry in surfing takes lots of time and effort, so there tend to be few surfers who are casual about it in the way that most skiers and snowboarders are.
I would say that the percentage of surfers who know who Kelly Slater is is much higher than the percentage of skiers that know who Candide is, if that makes sense. Jonny Moseley, Bode Miller and Lindsay Vonn were able to get famous, but the Olympics are only every 4 years.
The takeaway is that Armada is simply VERY niche. The vast majority of people on the slopes don't really know anything about skiing. Armada is catering to the far right end of the curve of a graph that has a VERY skinny right tail.
I was living in Tahoe when 4frnt and Armada started and I knew one of the guys from 4frnt. He understood at the time that while they were going for the same market, they were not really competitors. The great thing about both of those companies, and Line before them, is that they really opened up the ski industry. There are lots of small companies out there now, and there are boutique companies like Praxis doing great work. The flip side to all of that is none of these companies is likely to sell for 50 million, they are targeting a very niche market. But if someone said back in 1990 that they wanted to start a ski company they probably would have been told that it was a long shot. If one were to look at a Powder buyer's guide from 1995 and compare it to one in 2015, one would see FAR more companies represented in 2015. The ski industry has been opened up, and we all benefit from that.
Here is my active quiver:
For down south Mt. Baldy days:
179 K2 Seth Vicious if it is very firm.
185 Armada JJ for when Baldy is soft.
I probably ski the above skis 5-10 days a year, as at least half the weekends I am up in Mammoth.
Skis I keep in Mammoth, I go up there 2-3 weekends a month:
186 4fnt EHP.
I bought an extra pair of these when they were discontinued. I ski them almost all the time. I use the old pair as rock skis. Unless it is REALLY firm these are the skis I take out. I would say I ski them about 80% of the time.
179 PM gear bro models.
These are from a boutique company started by a guy on TGR. They are great skis. I use them when it is quite firm. If in doubt I take the EHPs out, it has to be pretty icy for me to take the bros because I like a wider footprint for normal Mammoth steeps than 99 underfoot. I ski them maybe 10-20% of the time.
182 Praxis Quixote
These are really fun. They have an asymetrical sidecut and a 118 waist. They have limited camber compared to a JJ or an EHP, so I only like them for pow days of storm days, and usually only storm days as I am not used to how they feel in firm steeps, like Philippe's when it slides on a pow day and the first few turns are firm. But on a storm day these things are nuts. I highly recommend looking into them as a quiver ski. The only better ski in the trees I have ever been on was the Armada ARG, which was reverse/reverse and not nearly as versatile.
Obviously I've got older skis that are basically retired, I'm old. But the point is that out of my active quiver the only company that was around before Line was founded is K2. Other than that I've got 4frnt and Armada, small companies, and then two boutique companies. This would have been very unlikely even back in 2000.
Sorry for the long post, but I have a data analysis to start and I don't want I'm procrastinating. I'm also depressed because after a bad January and February Mammoth has been getting crushed. My wife and I were supposed to be there from March 21 to March 29, obviously that did not happen. With the new snow we probably would have gotten 2-3 weekends in April and maybe a couple more in May, and the conditions would have been good. Plus, our local Mt. Baldy has been getting pounded and I can't even access that. Late last week the surf was pumping down here, but since people in the water are not social distancing the way they should I have agreed to stay away. Normally a weekend like this is why I love Newport Beach: I get a choice between surfing and skiing Mammoth, but right now it is just painful.
I'm sure I got some things wrong in my analysis, some of those here would know more details. But yeah, even though that website is probably wrong Armada is not as big of a deal to the rest of the world as it is to people who post here.
DolanReloadedNice post. Do you know how armada got the engineering knowhow to start making good skis almost from the very beginning? Like did an engineer from another ski company join armadas team early on?
dan4060I would not trust that website.
Having said that, didn't Armada sell for something like 5 million? Armada has a very limited reach in the ski world, they don't sell carving skis or skis for rental shops. While I like the company, I own some JJ's and they are absolutely sick, we have to remember that the volume they produce is going to be significantly less than rossi or someone like that. They are a much bigger deal in the world of serious skiers than they are in the general ski world.
I read somewhere that 95% of skiers ski 5 or fewer days a year. I don't know how they are defining a skier, but we have to remember that skiing and snowboarding are sports that the vast majority of participants are very casual about. Most people on the slopes are going a few days a year at most. This differs from something like surfing because it takes quite a bit of time to simply become a competent surfer. Someone can go a few days a year and awkwardly negotiate a groomer, but in order to surf a soft, shoulder high wave and go down the line takes much more time and effort. Surfing has a much steeper learning curve early on, although it flattens out relative to skiing. I am NOT saying that skiing and snowboarding are inherently easier than surfing at a high level, I don't believe that, but because of the nature of the sports one can ski or snowboard very casually and be able to do it, albeit at a level that most of us would consider jerryish. Simply being a jerry in surfing takes lots of time and effort, so there tend to be few surfers who are casual about it in the way that most skiers and snowboarders are.
I would say that the percentage of surfers who know who Kelly Slater is is much higher than the percentage of skiers that know who Candide is, if that makes sense. Jonny Moseley, Bode Miller and Lindsay Vonn were able to get famous, but the Olympics are only every 4 years.
The takeaway is that Armada is simply VERY niche. The vast majority of people on the slopes don't really know anything about skiing. Armada is catering to the far right end of the curve of a graph that has a VERY skinny right tail.
I was living in Tahoe when 4frnt and Armada started and I knew one of the guys from 4frnt. He understood at the time that while they were going for the same market, they were not really competitors. The great thing about both of those companies, and Line before them, is that they really opened up the ski industry. There are lots of small companies out there now, and there are boutique companies like Praxis doing great work. The flip side to all of that is none of these companies is likely to sell for 50 million, they are targeting a very niche market. But if someone said back in 1990 that they wanted to start a ski company they probably would have been told that it was a long shot. If one were to look at a Powder buyer's guide from 1995 and compare it to one in 2015, one would see FAR more companies represented in 2015. The ski industry has been opened up, and we all benefit from that.
Here is my active quiver:
For down south Mt. Baldy days:
179 K2 Seth Vicious if it is very firm.
185 Armada JJ for when Baldy is soft.
I probably ski the above skis 5-10 days a year, as at least half the weekends I am up in Mammoth.
Skis I keep in Mammoth, I go up there 2-3 weekends a month:
186 4fnt EHP.
I bought an extra pair of these when they were discontinued. I ski them almost all the time. I use the old pair as rock skis. Unless it is REALLY firm these are the skis I take out. I would say I ski them about 80% of the time.
179 PM gear bro models.
These are from a boutique company started by a guy on TGR. They are great skis. I use them when it is quite firm. If in doubt I take the EHPs out, it has to be pretty icy for me to take the bros because I like a wider footprint for normal Mammoth steeps than 99 underfoot. I ski them maybe 10-20% of the time.
182 Praxis Quixote
These are really fun. They have an asymetrical sidecut and a 118 waist. They have limited camber compared to a JJ or an EHP, so I only like them for pow days of storm days, and usually only storm days as I am not used to how they feel in firm steeps, like Philippe's when it slides on a pow day and the first few turns are firm. But on a storm day these things are nuts. I highly recommend looking into them as a quiver ski. The only better ski in the trees I have ever been on was the Armada ARG, which was reverse/reverse and not nearly as versatile.
Obviously I've got older skis that are basically retired, I'm old. But the point is that out of my active quiver the only company that was around before Line was founded is K2. Other than that I've got 4frnt and Armada, small companies, and then two boutique companies. This would have been very unlikely even back in 2000.
Sorry for the long post, but I have a data analysis to start and I don't want I'm procrastinating. I'm also depressed because after a bad January and February Mammoth has been getting crushed. My wife and I were supposed to be there from March 21 to March 29, obviously that did not happen. With the new snow we probably would have gotten 2-3 weekends in April and maybe a couple more in May, and the conditions would have been good. Plus, our local Mt. Baldy has been getting pounded and I can't even access that. Late last week the surf was pumping down here, but since people in the water are not social distancing the way they should I have agreed to stay away. Normally a weekend like this is why I love Newport Beach: I get a choice between surfing and skiing Mammoth, but right now it is just painful.
I'm sure I got some things wrong in my analysis, some of those here would know more details. But yeah, even though that website is probably wrong Armada is not as big of a deal to the rest of the world as it is to people who post here.
dan4060I would not trust that website.
Having said that, didn't Armada sell for something like 5 million? Armada has a very limited reach in the ski world, they don't sell carving skis or skis for rental shops. While I like the company, I own some JJ's and they are absolutely sick, we have to remember that the volume they produce is going to be significantly less than rossi or someone like that. They are a much bigger deal in the world of serious skiers than they are in the general ski world.
I read somewhere that 95% of skiers ski 5 or fewer days a year. I don't know how they are defining a skier, but we have to remember that skiing and snowboarding are sports that the vast majority of participants are very casual about. Most people on the slopes are going a few days a year at most. This differs from something like surfing because it takes quite a bit of time to simply become a competent surfer. Someone can go a few days a year and awkwardly negotiate a groomer, but in order to surf a soft, shoulder high wave and go down the line takes much more time and effort. Surfing has a much steeper learning curve early on, although it flattens out relative to skiing. I am NOT saying that skiing and snowboarding are inherently easier than surfing at a high level, I don't believe that, but because of the nature of the sports one can ski or snowboard very casually and be able to do it, albeit at a level that most of us would consider jerryish. Simply being a jerry in surfing takes lots of time and effort, so there tend to be few surfers who are casual about it in the way that most skiers and snowboarders are.
I would say that the percentage of surfers who know who Kelly Slater is is much higher than the percentage of skiers that know who Candide is, if that makes sense. Jonny Moseley, Bode Miller and Lindsay Vonn were able to get famous, but the Olympics are only every 4 years.
The takeaway is that Armada is simply VERY niche. The vast majority of people on the slopes don't really know anything about skiing. Armada is catering to the far right end of the curve of a graph that has a VERY skinny right tail.
I was living in Tahoe when 4frnt and Armada started and I knew one of the guys from 4frnt. He understood at the time that while they were going for the same market, they were not really competitors. The great thing about both of those companies, and Line before them, is that they really opened up the ski industry. There are lots of small companies out there now, and there are boutique companies like Praxis doing great work. The flip side to all of that is none of these companies is likely to sell for 50 million, they are targeting a very niche market. But if someone said back in 1990 that they wanted to start a ski company they probably would have been told that it was a long shot. If one were to look at a Powder buyer's guide from 1995 and compare it to one in 2015, one would see FAR more companies represented in 2015. The ski industry has been opened up, and we all benefit from that.
Here is my active quiver:
For down south Mt. Baldy days:
179 K2 Seth Vicious if it is very firm.
185 Armada JJ for when Baldy is soft.
I probably ski the above skis 5-10 days a year, as at least half the weekends I am up in Mammoth.
Skis I keep in Mammoth, I go up there 2-3 weekends a month:
186 4fnt EHP.
I bought an extra pair of these when they were discontinued. I ski them almost all the time. I use the old pair as rock skis. Unless it is REALLY firm these are the skis I take out. I would say I ski them about 80% of the time.
179 PM gear bro models.
These are from a boutique company started by a guy on TGR. They are great skis. I use them when it is quite firm. If in doubt I take the EHPs out, it has to be pretty icy for me to take the bros because I like a wider footprint for normal Mammoth steeps than 99 underfoot. I ski them maybe 10-20% of the time.
182 Praxis Quixote
These are really fun. They have an asymetrical sidecut and a 118 waist. They have limited camber compared to a JJ or an EHP, so I only like them for pow days of storm days, and usually only storm days as I am not used to how they feel in firm steeps, like Philippe's when it slides on a pow day and the first few turns are firm. But on a storm day these things are nuts. I highly recommend looking into them as a quiver ski. The only better ski in the trees I have ever been on was the Armada ARG, which was reverse/reverse and not nearly as versatile.
Obviously I've got older skis that are basically retired, I'm old. But the point is that out of my active quiver the only company that was around before Line was founded is K2. Other than that I've got 4frnt and Armada, small companies, and then two boutique companies. This would have been very unlikely even back in 2000.
Sorry for the long post, but I have a data analysis to start and I don't want I'm procrastinating. I'm also depressed because after a bad January and February Mammoth has been getting crushed. My wife and I were supposed to be there from March 21 to March 29, obviously that did not happen. With the new snow we probably would have gotten 2-3 weekends in April and maybe a couple more in May, and the conditions would have been good. Plus, our local Mt. Baldy has been getting pounded and I can't even access that. Late last week the surf was pumping down here, but since people in the water are not social distancing the way they should I have agreed to stay away. Normally a weekend like this is why I love Newport Beach: I get a choice between surfing and skiing Mammoth, but right now it is just painful.
I'm sure I got some things wrong in my analysis, some of those here would know more details. But yeah, even though that website is probably wrong Armada is not as big of a deal to the rest of the world as it is to people who post here.
.nastyThat 5 million dollar amount was not a full buyout, it was basically just a bailout because they needed some money after hiring a greedy CEO that spent too much (which they fired when the bailout happened). So don’t think that armada was only worth that amount as a whole. Amer already had a hand in all of their facets of business even before it happened.
DolanReloadedNice post. Do you know how armada got the engineering knowhow to start making good skis almost from the very beginning? Like did an engineer from another ski company join armadas team early on?
dan4060I would not trust that website.
Having said that, didn't Armada sell for something like 5 million? Armada has a very limited reach in the ski world, they don't sell carving skis or skis for rental shops. While I like the company, I own some JJ's and they are absolutely sick, we have to remember that the volume they produce is going to be significantly less than rossi or someone like that. They are a much bigger deal in the world of serious skiers than they are in the general ski world.
I read somewhere that 95% of skiers ski 5 or fewer days a year. I don't know how they are defining a skier, but we have to remember that skiing and snowboarding are sports that the vast majority of participants are very casual about. Most people on the slopes are going a few days a year at most. This differs from something like surfing because it takes quite a bit of time to simply become a competent surfer. Someone can go a few days a year and awkwardly negotiate a groomer, but in order to surf a soft, shoulder high wave and go down the line takes much more time and effort. Surfing has a much steeper learning curve early on, although it flattens out relative to skiing. I am NOT saying that skiing and snowboarding are inherently easier than surfing at a high level, I don't believe that, but because of the nature of the sports one can ski or snowboard very casually and be able to do it, albeit at a level that most of us would consider jerryish. Simply being a jerry in surfing takes lots of time and effort, so there tend to be few surfers who are casual about it in the way that most skiers and snowboarders are.
I would say that the percentage of surfers who know who Kelly Slater is is much higher than the percentage of skiers that know who Candide is, if that makes sense. Jonny Moseley, Bode Miller and Lindsay Vonn were able to get famous, but the Olympics are only every 4 years.
The takeaway is that Armada is simply VERY niche. The vast majority of people on the slopes don't really know anything about skiing. Armada is catering to the far right end of the curve of a graph that has a VERY skinny right tail.
I was living in Tahoe when 4frnt and Armada started and I knew one of the guys from 4frnt. He understood at the time that while they were going for the same market, they were not really competitors. The great thing about both of those companies, and Line before them, is that they really opened up the ski industry. There are lots of small companies out there now, and there are boutique companies like Praxis doing great work. The flip side to all of that is none of these companies is likely to sell for 50 million, they are targeting a very niche market. But if someone said back in 1990 that they wanted to start a ski company they probably would have been told that it was a long shot. If one were to look at a Powder buyer's guide from 1995 and compare it to one in 2015, one would see FAR more companies represented in 2015. The ski industry has been opened up, and we all benefit from that.
Here is my active quiver:
For down south Mt. Baldy days:
179 K2 Seth Vicious if it is very firm.
185 Armada JJ for when Baldy is soft.
I probably ski the above skis 5-10 days a year, as at least half the weekends I am up in Mammoth.
Skis I keep in Mammoth, I go up there 2-3 weekends a month:
186 4fnt EHP.
I bought an extra pair of these when they were discontinued. I ski them almost all the time. I use the old pair as rock skis. Unless it is REALLY firm these are the skis I take out. I would say I ski them about 80% of the time.
179 PM gear bro models.
These are from a boutique company started by a guy on TGR. They are great skis. I use them when it is quite firm. If in doubt I take the EHPs out, it has to be pretty icy for me to take the bros because I like a wider footprint for normal Mammoth steeps than 99 underfoot. I ski them maybe 10-20% of the time.
182 Praxis Quixote
These are really fun. They have an asymetrical sidecut and a 118 waist. They have limited camber compared to a JJ or an EHP, so I only like them for pow days of storm days, and usually only storm days as I am not used to how they feel in firm steeps, like Philippe's when it slides on a pow day and the first few turns are firm. But on a storm day these things are nuts. I highly recommend looking into them as a quiver ski. The only better ski in the trees I have ever been on was the Armada ARG, which was reverse/reverse and not nearly as versatile.
Obviously I've got older skis that are basically retired, I'm old. But the point is that out of my active quiver the only company that was around before Line was founded is K2. Other than that I've got 4frnt and Armada, small companies, and then two boutique companies. This would have been very unlikely even back in 2000.
Sorry for the long post, but I have a data analysis to start and I don't want I'm procrastinating. I'm also depressed because after a bad January and February Mammoth has been getting crushed. My wife and I were supposed to be there from March 21 to March 29, obviously that did not happen. With the new snow we probably would have gotten 2-3 weekends in April and maybe a couple more in May, and the conditions would have been good. Plus, our local Mt. Baldy has been getting pounded and I can't even access that. Late last week the surf was pumping down here, but since people in the water are not social distancing the way they should I have agreed to stay away. Normally a weekend like this is why I love Newport Beach: I get a choice between surfing and skiing Mammoth, but right now it is just painful.
I'm sure I got some things wrong in my analysis, some of those here would know more details. But yeah, even though that website is probably wrong Armada is not as big of a deal to the rest of the world as it is to people who post here.
BiffbarfQuarantine's got my boy writing novels
CalumSKIOn god
this was some quality writing
hoodratz47If I do recall. The ar5. Was a clone of the first Rossi scratch
