I talked about this before with my friends, about how they see the future of cannabis and skiing. The industry is already massive, but will it become as big a thing as all our favourite energy drinks? Will we see a large RAW logo plastered alongside a Monster logo?
I've been noticing quite a bit of lesser known skiers promoting certain weed-related companies, getting sponsored by them and such. But it's only been the smaller skiers, which is sort of surprising to me. I'm awaiting the day one of the big guys like Tanner Hall getting a sponsor from some company that makes CBD oils and other shit.
What also struck my mind is the fact that our crowd of skiers are less exposed to these companies. Sure, maybe they'd look at snowboarders and say well, shit, these guys will be great candidates, but skiers? We're more in the shadow. Especially now, where we see more and more "comp jocks" than "park rats" appear in the sort of mainstream ski world, I'm sure it would be off-putting for some of these companies to find a way to bloom around skiing.
Anyways, I'd like to know other people's thoughts on this.