Replying to Side of shin-bang?

Got boots fitted with custom insoles about 3 years ago. Have always gotten bruised shins when I get a lil sendy (namely, land backseat and in general be a dumbass) but it seems like from my "research" everyone gets it on the front of the shin and not the side? I've been able to do more skiing recently so It's becoming more of an issue - when I would go on ski holidays I'd just take painkillers and ski through it but I want to change that...now I have to wait about a week for the pain to subside. I'm not even going big, just landing backseat like a newbie in the park would.

Going to Colorado in a couple months time so I'm going to see another bootfitter, but wondering if anyone has any suggestions...