Replying to Alterra buys sugarbush
Welp, this is it. Sugarbush has been bought up by Alterra. Sources say that the owners wanted to stay privately family owned, but couldn't keep up with the cost to run it because of Climate Change and the big name companies driving up prices. The recent acquisition of Peak Resorts by vail was the tipping point.
IMO this is the beginning of the end. Peak resorts being bought up, even though all but two of their mountains are beat up and run down. Family owned mountains don't stand a chance now due to big names like Vail, Alterra, Boyne and others. Pretty soon it'll be choosing between supporting Vail and supporting Alterra for where you want to ski. With minimal competition, they will be able to dictate the prices, making skiing less affordable and reachable to many people.
Thoughts?
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