On my morning drive, NPR mentioned how Backcountry is now suing any and all organizations and companies with "backcountry" in their name in order to bolster their brand aka protect their IPO. At first I thought it was typical fake news liberal A.O.C. communist propaganda because its NPR but as it turns out, this is accurate.
https://www.kuer.org/post/backcountrycom-sues-protect-backcountry-trademark#stream/0
So for this coming holiday season, shop anywhere else but Backcountry and their partner websites.