Ski Press Mag
February 16, 2005
Boulder, Colo. (Ski Press)
Storm Mountain Publishing Company (SMP), parent of Freeskier Magazine will launch a new ski title exclusively for the hard-core, teen market.
The launch was announced today by SMP President & CEO Bradford Fayfield.
Fayfield said, the new magazine will speak directly to skiers ages 12-18 and focus on editorial strictly relevant to the youth market, adding that, “The magazine’s production will thrive on a raw, edgy look and feel, breaking traditional publishing standards with each issue.�
The news follows TransWorld Media’s decision last fall to close down Freeze Magazine. According to a release, Freeskier’s Matt Harvey will serve as the editor of the new magazine and website. Harvey is is best known for founding the freeskiing website “Newschoolers.com.�
“This magazine is going to be the most raw and uncut editorial ever produced for the newschool rider,� said Harvey. “Much of the edit will come directly from pros, amateurs and randoms alike. It will be unpolished - straight from the underground ski scene and into the hands of our readers.�
Fayfield said that the new magazine will be a perfect compliment to Freeskier, which targets skiers ages 18-30 and employs more diverse editorial. Freeskier’s edit ranges from the terrain park to the big-mountain scene to the bar.
The new magazine has yet to be named.
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